Garage Project vs Monteith's:Which is more popular?
In September 2026, Garage Project had more branded searches than Monteith's among beer brands in New Zealand. Garage Project had about 4,990 branded searches, while Monteith's had 1,480. Garage Project made up 10.5% of all beer brand searches we track, and Monteith's accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about beer brands, Garage Project appeared in four of the five answers and Monteith's in two. Garage Project and Monteith's were each mentioned first in two of the four answers that named either.
Who do people search for more?
Garage Project, about 3 searches for every 1 for Monteith's
Who does AI mention more?
Garage Project, mentioned in 4 of 5 answers, Monteith's in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garage Project was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Monteith's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Garage Project and Monteith's were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Steinlager1st
Speight's2nd- Garage Project3rd
Panhead4th
Tui5th- Monteith's6th
Parrotdog7th
Lion Red8th- Export Gold9th
Heineken–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best beer brands in New Zealand?”
Asked ChatGPT
“What's the best beer brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“beer brands nz”
Searched Google, AI Overview
“best beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Garage Project or Monteith's more popular in search?
This chart shows how often people search Google for Garage Project and Monteith's by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garage Project, Monteith's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speight's | Steinlager | Heineken | Garage Project | Corona | Panhead | Parrotdog | Tui | Export Gold | Monteith's | Lion Red | DB Export | Mac's |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 12.5% | 11.7% | 11.6% | 7% | 6.5% | 11.1% | 6.4% | 4% | 3.5% | 2.8% | 1.4% | 1.5% |
| Nov 2025 | 20.8% | 13.8% | 11.1% | 10.9% | 6.4% | 6% | 12.6% | 5.4% | 3.7% | 3.3% | 3.4% | 1.2% | 1.3% |
| Dec 2025 | 23.3% | 13.4% | 10.6% | 10.3% | 7.4% | 6.3% | 9.9% | 5% | 4.3% | 3.7% | 3.2% | 1.2% | 1.2% |
| Jan 2026 | 24% | 13.4% | 10.4% | 9.7% | 5.8% | 6.9% | 9.4% | 5.9% | 4.1% | 5.2% | 2.9% | 1.1% | 1.3% |
| Feb 2026 | 26.9% | 13.3% | 11.3% | 10.3% | 6.2% | 6.8% | 6.6% | 5.6% | 3.6% | 4.3% | 3% | 0.85% | 1.1% |
| Mar 2026 | 24.5% | 15.6% | 11.3% | 10.1% | 5.9% | 6.5% | 6.6% | 6.1% | 4.2% | 4.3% | 3.1% | 0.91% | 0.97% |
| Apr 2026 | 23.7% | 13% | 12.3% | 9.9% | 6.8% | 6.2% | 7.7% | 6.4% | 4.2% | 4.3% | 3.4% | 0.97% | 1.1% |
| May 2026 | 22% | 12.7% | 12.6% | 9.7% | 6.7% | 6.1% | 9.3% | 6.5% | 4.1% | 5% | 3.2% | 0.9% | 0.93% |
| Jun 2026 | 21.7% | 13.8% | 13.9% | 10.9% | 6.2% | 6.1% | 8.3% | 5.5% | 4.5% | 3.7% | 3.4% | 0.83% | 1.2% |
| Jul 2026 | 22% | 14.3% | 12.5% | 9.5% | 7.6% | 6.1% | 7.7% | 7% | 4.8% | 3.4% | 2.9% | 0.79% | 1.4% |
| Aug 2026 | 20.3% | 15.2% | 12% | 10.7% | 7.5% | 7.2% | 8.6% | 5.8% | 4.4% | 3.1% | 3.1% | 0.92% | 1.1% |
| Sep 2026 | 21.7% | 14.9% | 13.4% | 10.5% | 7.4% | 6.9% | 6.8% | 5.6% | 4.2% | 3.1% | 3% | 1.3% | 1.2% |
How has the Garage Project and Monteith's comparison changed over the last 12 months?
3 findings
- Garage Project was ahead of Monteith's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garage Project’s share of searches among beer brands in New Zealand moved from 11.6% to 10.5%, and its estimated monthly branded searches moved from 5.9K to 5K.
- Across the 12 months ending September 2026, Monteith's’ share of searches among beer brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for New Zealand beer brands in September 2026?
2 changes
Estimated monthly branded searches for Monteith's in New Zealand fell 16.9% over 12 measured months, from 1.8K to 1.5K in September 2026.
Estimated monthly branded searches for Garage Project in New Zealand fell 15.1% over 12 measured months, from 5.9K to 5K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Garage Project’s and Monteith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garage Project
4 branded search terms
- garage project
- garage project beer
- garage project brewery
- garageproject
Monteith's
4 branded search terms
- monteiths
- monteiths bar
- monteiths brewing company
- monteiths golden lager
Other head-to-heads among beer brands
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