Brandwave

Garage Project TINY vs Zeffer:Which is more popular?

In September 2026, Zeffer had more branded searches than Garage Project TINY among alcohol-free drink brands in New Zealand. Zeffer had about 490 branded searches, while Garage Project TINY had 110. Zeffer made up 24.1% of all alcohol-free drink brand searches we track, and Garage Project TINY accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Garage Project TINY and Zeffer each appeared in three of the five answers. Garage Project TINY and Zeffer were each mentioned first in two of the four answers.

Among alcohol-free drink brands in New Zealand in September 2026

Who do people search for more?

Zeffer, about 4 searches for every 1 for Garage Project TINY

Zeffer 490 searchesGarage Project TINY 110 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Garage Project TINY in 3 of 5Zeffer in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Garage Project TINY first in 2Zeffer first in 2

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project TINY was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zeffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Garage Project TINY and Zeffer were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Garage Project TINY2nd
  3. Edenvale3rd
  4. AF Drinks4th
  5. Lyre's5th
  6. Heineken 0.06th
  7. Seedlip7th
  8. Free Spirit8th
  9. Steinlager Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AF Drinks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edenvale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garage Project TINY3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken 0.02 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seedlip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steinlager Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Garage Project TINY or Zeffer more popular in search?

This chart shows how often people search Google for Garage Project TINY and Zeffer by name. Each line represents a brand's share of searches for all nine alcohol-free drink brands we track, month by month, from searches in New Zealand.

Garage Project TINY and Zeffer among alcohol-free drink brands in New Zealand, by month

Share of searches by month for Zeffer, Garage Project TINY. The figures are in the table below the chart.

View monthly share of searches table
MonthZefferAF DrinksSeedlipEdenvaleFree SpiritSteinlager ZeroLyre'sGarage Project TINYHeineken 0.0
Oct 202517.6%44.1%9.8%4.4%5.8%6.1%3.4%5.8%3.1%
Nov 202525.4%33.4%12.4%4.7%6%4.7%3.3%6.4%3.7%
Dec 202522.4%38.5%13.7%4.3%3.4%4.1%4.8%5.3%3.6%
Jan 202623.6%27.9%14%5.4%7%6.6%5.4%7%3.1%
Feb 202623.3%32.9%11%5%6.4%6.8%4.6%5.9%4.1%
Mar 202623.8%34.4%9%5.5%5.5%8.6%3.9%5.9%3.5%
Apr 202622.5%32.4%8.8%6.6%7.7%6.6%5.5%6.6%3.3%
May 202618%32.2%14.2%7.7%8.2%5.5%6%4.9%3.3%
Jun 202620.5%28.9%13.3%7.2%9%6%3.6%6.6%4.8%
Jul 20266.4%9.3%4.3%2.3%69.8%2.3%1.7%2.7%1.2%
Aug 202631.5%24.4%8.6%6.1%8.6%6.1%5.1%5.6%4.1%
Sep 202624.1%23.6%12.8%8.9%7.4%6.9%6.4%5.4%4.4%

How has the Garage Project TINY and Zeffer comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand alcohol-free drink brands in September 2026?

3 changes

  1. In September 2026, Lyre's overtook Garage Project TINY to rank 7th among alcohol-free drink brands in New Zealand, with 6.4% of the searches.

  2. In September 2026, Zeffer lost share of searches among alcohol-free drink brands in New Zealand, from 31.5% to 24.1%.

  3. Estimated monthly branded searches for Garage Project TINY in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Garage Project TINY’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garage Project TINY

2 branded search terms

  • garage project tiny
  • tiny garage project

Zeffer

2 branded search terms

  • zeffer
  • zeffer 0 cider

How the Brand Demand Index is measured

Other head-to-heads among alcohol-free drink brands

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