Brandwave

How popular isKess Hair & Beauty?

In September 2026, people searched for Kess Hair & Beauty by name about 3,810 times in New Zealand, about the same as the previous year. These searches made up 2.6% of all New Zealand hair salon chain searches, placing Kess Hair & Beauty sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Kess Hair & Beauty appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Kess Hair & Beauty is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Rodney WayneShare of searches 33%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Just CutsShare of searches 28.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Vivo HairShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ServillesShare of searches 7.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Kess Hair & BeautyShare of searches 2.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+1 more

Kess Hair & Beauty website (opens in a new tab)

Follow Kess Hair & Beauty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Kess Hair & Beauty is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair salon chains compete with Kess Hair & Beauty?

Kess Hair & Beauty against hair salon chains in New Zealand, by month

Share of searches by month for Rodney Wayne, Just Cuts, Vivo Hair, Servilles, Stephen Marr, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

  1. 1.Rodney Wayne

    33%

    Held 1st. 7.3K estimated branded searches, -14.2% vs prior month. Share -4.2 points.

  2. 2.Just Cuts

    28.1%

    Held 2nd. 6.3K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

  3. 3.Vivo Hair

    24.2%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Servilles

    7.2%

    Held 4th. 1.6K estimated branded searches, +18.4% vs prior month. Share +1.3 points.

  5. 5.Stephen Marr

    4.8%

    Held 5th. 1.1K estimated branded searches, +0.93% vs prior month. Share +0.2 points.

  6. 6.Kess Hair & Beauty

    2.6%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

Compare popularity between Kess Hair & Beauty and its closest rivals

Every comparison with Kess Hair & Beauty

17 comparisons

How has branded search demand for Kess Hair & Beauty changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kess Hair & Beauty in New Zealand held steady at 3.8K.
  • Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among hair salon chains in New Zealand held steady, from 2.2% to 2.6%.

How did search popularity change for New Zealand hair salon chains in September 2026?

5 changes

  1. In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.

  3. In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.

  4. In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.

  5. In September 2026, Rodney Wayne lost share of searches among hair salon chains in New Zealand, from 37.2% to 33%.

How are Kess Hair & Beauty’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kess hair
  • kess hair & beauty
  • kess hair and beauty
  • kess hair beauty
  • kess hair chartwell
  • kess hair salon
  • kess hairdressers

Do you work for Kess Hair & Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kess Hair & Beauty compete?

Kess Hair & Beauty is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains6th of 62.6%Shown above
Palmerston North hair salons9th of 115.9%Show ranking
Hamilton hair salons6th of 62.9%Show ranking
New Plymouth hair salons4th of 910.2%Show ranking
Creator with pink hair and a pink jacket

Is Kess Hair & Beauty your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free