Brandwave

How popular isVivo Hair?

In September 2026, people searched for Vivo Hair by name about 16,200 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 24.2% of all New Zealand hair salon chain searches, placing Vivo Hair third out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Vivo Hair appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Vivo Hair is the third most searched of 6 competitors and the most recommended in AI answers.

  1. Rodney WayneShare of searches 33%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Just CutsShare of searches 28.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Vivo HairShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ServillesShare of searches 7.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Stephen MarrShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vivo Hair appeared in all three answers. Vivo Hair is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair salon chains compete with Vivo Hair?

Vivo Hair against hair salon chains in New Zealand, by month

Share of searches by month for Rodney Wayne, Just Cuts, Vivo Hair, Servilles, Stephen Marr, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

  1. 1.Rodney Wayne

    33%

    Held 1st. 7.3K estimated branded searches, -14.2% vs prior month. Share -4.2 points.

  2. 2.Just Cuts

    28.1%

    Held 2nd. 6.3K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

  3. 3.Vivo Hair

    24.2%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Servilles

    7.2%

    Held 4th. 1.6K estimated branded searches, +18.4% vs prior month. Share +1.3 points.

  5. 5.Stephen Marr

    4.8%

    Held 5th. 1.1K estimated branded searches, +0.93% vs prior month. Share +0.2 points.

  6. 6.Kess Hair & Beauty

    2.6%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

Compare popularity between Vivo Hair and its closest rivals

Every comparison with Vivo Hair

35 comparisons

How has branded search demand for Vivo Hair changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vivo Hair in New Zealand fell from 19.9K to 16.2K.
  • Across the 12 months ending September 2026, Vivo Hair’s share of searches among hair salon chains in New Zealand peaked at 28.5% in November 2025 and was lowest at 21.6% in December 2025.

How did search popularity change for New Zealand hair salon chains in September 2026?

5 changes

  1. In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.

  3. In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.

  4. In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.

  5. In September 2026, Rodney Wayne lost share of searches among hair salon chains in New Zealand, from 37.2% to 33%.

How are Vivo Hair’s branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Vivo Hair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair hamilton
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo lower hutt
  • vivo manukau
  • vivo mt eden
  • vivo napier
  • vivo northlands
  • vivo papamoa
  • vivo pukekohe
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo upper hutt
  • vivo westgate
  • vivo whakatane
  • vivohair

Do you work for Vivo Hair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vivo Hair compete?

Vivo Hair is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains3rd of 624.2%Shown above
Palmerston North hair salons7th of 118.1%Show ranking
Dunedin hair salons7th of 117.1%Show ranking
Nelson hair salons6th of 96.5%Show ranking
New Plymouth hair salons3rd of 914.8%Show ranking
Napier hair salons1st of 841.3%Show ranking
Creator with pink hair and a pink jacket

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