Brandwave

How popular isStephen Marr?

In September 2026, people searched for Stephen Marr by name about 1,080 times in New Zealand, about the same as the previous year. These searches made up 4.8% of all New Zealand hair salon chain searches, placing Stephen Marr fifth out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Stephen Marr did not appear in any of the answers.

Search and AI answers in September 2026

Stephen Marr is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Rodney WayneShare of searches 33%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Just CutsShare of searches 28.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Vivo HairShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ServillesShare of searches 7.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Stephen MarrShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stephen Marr did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair salon chains compete with Stephen Marr?

Stephen Marr against hair salon chains in New Zealand, by month

Share of searches by month for Rodney Wayne, Just Cuts, Vivo Hair, Servilles, Stephen Marr, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

  1. 1.Rodney Wayne

    33%

    Held 1st. 7.3K estimated branded searches, -14.2% vs prior month. Share -4.2 points.

  2. 2.Just Cuts

    28.1%

    Held 2nd. 6.3K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

  3. 3.Vivo Hair

    24.2%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Servilles

    7.2%

    Held 4th. 1.6K estimated branded searches, +18.4% vs prior month. Share +1.3 points.

  5. 5.Stephen Marr

    4.8%

    Held 5th. 1.1K estimated branded searches, +0.93% vs prior month. Share +0.2 points.

  6. 6.Kess Hair & Beauty

    2.6%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

Compare popularity between Stephen Marr and its closest rivals

Every comparison with Stephen Marr

8 comparisons

How has branded search demand for Stephen Marr changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stephen Marr in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Stephen Marr’s share of searches among hair salon chains in New Zealand increased from 3.9% to 4.8%.
  • Across the 12 months ending September 2026, Stephen Marr’s share of searches among hair salon chains in New Zealand peaked at 6.1% in June 2026 and was lowest at 3.8% in January 2026.

How did search popularity change for New Zealand hair salon chains in September 2026?

5 changes

  1. In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.

  3. In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.

  4. In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.

  5. In September 2026, Rodney Wayne lost share of searches among hair salon chains in New Zealand, from 37.2% to 33%.

How are Stephen Marr’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Stephen Marr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stephen marr
  • stephen marr booking
  • stephen marr hair
  • stephen marr hairdresser
  • stephen marr stylists
  • stephenmarr

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How the Brand Demand Index is measured

Where does Stephen Marr compete?

Stephen Marr is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains5th of 64.8%Shown above
Auckland hair salons3rd of 522.1%Show ranking
Creator with pink hair and a pink jacket

Is Stephen Marr your brand?

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