How popular isRodney Wayne?
In September 2026, people searched for Rodney Wayne by name about 7,380 times in New Zealand, a 26.3% decrease from the previous year. These searches made up 33% of all New Zealand hair salon chain searches, placing Rodney Wayne first out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Rodney Wayne appeared in two of the three answers and was the second most recommended of the six.
Rodney Wayne is the most searched of 6 competitors and the second most recommended in AI answers.
Rodney WayneShare of searches 33%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Just CutsShare of searches 28.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Vivo HairShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
ServillesShare of searches 7.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Stephen MarrShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rodney Wayne was mentioned in two out of three: in two of the three ChatGPT answers. Rodney Wayne is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Just Cuts3 of 3Named in 3 of 3 ChatGPT answers
- Vivo Hair3 of 3Named in 3 of 3 ChatGPT answers
- Rodney Wayne2 of 3Named in 2 of 3 ChatGPT answers
Kess Hair & Beauty2 of 3Named in 2 of 3 ChatGPT answers- Servilles0 of 3Named in 0 of 3 ChatGPT answers
- Stephen Marr0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“Which hair salon chain should I book in New Zealand?”
Asked ChatGPT
“What are the best hair salon chains in New Zealand?”
Asked ChatGPT
“What's the best hair salon chain in New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hair salon”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hair salon chains compete with Rodney Wayne?
Share of searches by month for Rodney Wayne, Just Cuts, Vivo Hair, Servilles, Stephen Marr, Kess Hair & Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rodney Wayne | Just Cuts | Vivo Hair | Servilles | Stephen Marr | Kess Hair & Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 26.4% | 24.5% | 5.9% | 3.9% | 2.2% |
| Nov 2025 | 36% | 24.3% | 28.5% | 5.3% | 3.9% | 2.1% |
| Dec 2025 | 38.4% | 28.6% | 21.6% | 4.5% | 4.5% | 2.4% |
| Jan 2026 | 36.7% | 30.1% | 23% | 4.6% | 3.8% | 1.7% |
| Feb 2026 | 37% | 26.3% | 23.3% | 5.3% | 6% | 2.1% |
| Mar 2026 | 37.3% | 25% | 22.5% | 6.8% | 5.9% | 2.5% |
| Apr 2026 | 35.6% | 30% | 22.4% | 5.5% | 4.6% | 2% |
| May 2026 | 36.6% | 26.3% | 22.9% | 5.7% | 6% | 2.5% |
| Jun 2026 | 37.5% | 23.3% | 24.2% | 6.8% | 6.1% | 2.2% |
| Jul 2026 | 36.8% | 26.8% | 23.3% | 6% | 4.6% | 2.5% |
| Aug 2026 | 37.2% | 26.8% | 23.4% | 5.9% | 4.6% | 2.1% |
| Sep 2026 | 33% | 28.1% | 24.2% | 7.2% | 4.8% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 7.3K | -14.2% | -4.2 points | |
| 2, held 2nd | 28.1% | 6.3K | +1.5% | +1.3 points | |
| 3, held 3rd | 24.2% | 5.4K | 0% | +0.8 points | |
| 4, held 4th | 7.2% | 1.6K | +18.4% | +1.3 points | |
| 5, held 5th | 4.8% | 1.1K | +0.93% | +0.2 points | |
| 6, held 6th | 2.6% | 590 | +22.9% | +0.6 points |
33%
Held 1st. 7.3K estimated branded searches, -14.2% vs prior month. Share -4.2 points.
28.1%
Held 2nd. 6.3K estimated branded searches, +1.5% vs prior month. Share +1.3 points.
24.2%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.2%
Held 4th. 1.6K estimated branded searches, +18.4% vs prior month. Share +1.3 points.
4.8%
Held 5th. 1.1K estimated branded searches, +0.93% vs prior month. Share +0.2 points.
2.6%
Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.
Compare popularity between Rodney Wayne and its closest rivals
Every comparison with Rodney Wayne
15 comparisons
- Just Cuts vs Rodney Wayne
- Rodney Wayne vs Vivo Hair
- Rodney Wayne vs Servilles
- Rodney Wayne vs Stephen Marr
- Kess Hair & Beauty vs Rodney Wayne
- Gato Loco vs Rodney Wayne
- Hair To Stare At vs Rodney Wayne
- Ktizo Hair vs Rodney Wayne
- Rodney Wayne vs TLC Hairdressing
- Rodney Wayne vs Salon One
- Rodney Wayne vs Scarlet Hair Studio
- Fabrik vs Rodney Wayne
- Platinum Hair Studio Tauranga vs Rodney Wayne
- Fox Hair Blonde Bar vs Rodney Wayne
- Rodney Wayne vs The Mount Hair Collective
How has branded search demand for Rodney Wayne changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rodney Wayne in New Zealand fell from 10K to 7.4K.
- Across the 12 months ending September 2026, Rodney Wayne’s share of searches among hair salon chains in New Zealand decreased from 37% to 33%.
- Across the 12 months ending September 2026, Rodney Wayne’s share of searches among hair salon chains in New Zealand peaked at 38.4% in December 2025 and was lowest at 33% in September 2026.
How did search popularity change for New Zealand hair salon chains in September 2026?
5 changes
In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.
In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.
In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.
In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.
In September 2026, Rodney Wayne lost share of searches among hair salon chains in New Zealand, from 37.2% to 33%.
How are Rodney Wayne’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Rodney Wayne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- albany rodney wayne
- botany rodney wayne
- eastridge rodney wayne
- rodney wayne
- rodney wayne albany
- rodney wayne bethlehem
- rodney wayne booking
- rodney wayne botany
- rodney wayne eastridge
- rodney wayne hair
- rodney wayne haircut
- rodney wayne hamilton
- rodney wayne hornby
- rodney wayne lynnmall
- rodney wayne manners
- rodney wayne manukau
- rodney wayne northlands
- rodney wayne ormiston
- rodney wayne queensgate
- rodney wayne riccarton
- rodney wayne tauranga
- rodney wayne westgate
- rodneywayne
Do you work for Rodney Wayne? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rodney Wayne compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hair salon chains | 1st of 6 | 33% | Shown above |
| Tauranga hair salons | 3rd of 8 | 12.1% | Show ranking |
| Hamilton hair salons | 2nd of 6 | 23.5% | Show ranking |
Is Rodney Wayne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.