Brandwave

How popular isRodney Wayne?

In September 2026, people searched for Rodney Wayne by name about 7,380 times in New Zealand, a 26.3% decrease from the previous year. These searches made up 23.5% of all New Zealand Hamilton hair salon searches, placing Rodney Wayne second out of six salons. When we asked both ChatGPT and Google AI Overviews about Hamilton hair salons, Rodney Wayne did not appear in any of the answers.

Search and AI answers in September 2026

Rodney Wayne is the second most searched of 6 competitors and not listed in any AI answer.

  1. Ktizo HairShare of searches 54.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Rodney WayneShare of searches 23.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. FabrikShare of searches 8.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Fox Hair Blonde BarShare of searches 4.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Jingles Hair DesignShare of searches 4.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Hamilton hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rodney Wayne did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fabrik1st
  2. Jingles Hair Design2nd
  3. Fox Hair Blonde Bar3rd
  4. Kess Hair & Beauty4th
  5. Ktizo Hair–
  6. Rodney Wayne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton hair salons compete with Rodney Wayne?

Rodney Wayne against Hamilton hair salons in New Zealand, by month

Share of searches by month for Ktizo Hair, Rodney Wayne, Fabrik, Fox Hair Blonde Bar, Jingles Hair Design, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthKtizo HairRodney WayneFabrikFox Hair Blonde BarJingles Hair DesignKess Hair & Beauty
Oct 202555.4%26.8%8%6.3%1.8%1.8%
Nov 202550.4%25.6%14.5%6%1.7%1.7%
Dec 202547.2%32.1%13.2%3.8%0.94%2.8%
Jan 202651.4%24.8%12.8%8.3%1.8%0.92%
Feb 202652.7%24.1%12.5%6.3%2.7%1.8%
Mar 202656%21%11%7%3%2%
Apr 202657%20.4%9.7%7.5%3.2%2.2%
May 202659.6%20.2%7.9%5.6%4.5%2.2%
Jun 202655.4%23.8%8.9%6.9%2%3%
Jul 202656.5%20%12.2%6.1%3.5%1.7%
Aug 202649.5%20.6%13.1%6.5%8.4%1.9%
Sep 202654.9%23.5%8.8%4.9%4.9%2.9%
  1. 1.Ktizo Hair

    54.9%

    Held 1st. 560 estimated branded searches, +5.7% vs prior month. Share +5.4 points.

  2. Held 2nd. 240 estimated branded searches, +9.1% vs prior month. Share +3 points.

  3. 3.Fabrik

    8.8%

    Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -4.3 points.

  4. Moved from 5th to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -1.6 points.

  5. Moved from 4th to 5th. 50 estimated branded searches, -44.4% vs prior month. Share -3.5 points.

  6. Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.1 points.

Compare popularity between Rodney Wayne and its closest rivals

Every comparison with Rodney Wayne

15 comparisons

How has branded search demand for Rodney Wayne changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rodney Wayne in New Zealand fell from 10K to 7.4K.
  • Across the 12 months ending September 2026, Rodney Wayne’s share of searches among Hamilton hair salons in New Zealand decreased from 26.8% to 23.5%.
  • Across the 12 months ending September 2026, Rodney Wayne’s share of searches among Hamilton hair salons in New Zealand peaked at 32.1% in December 2025 and was lowest at 20% in July 2026.

How did search popularity change for New Zealand Hamilton hair salons in September 2026?

6 changes
  1. In September 2026, Ktizo Hair gained share of searches among Hamilton hair salons in New Zealand, from 49.5% to 54.9%.

  2. In September 2026, Rodney Wayne gained share of searches among Hamilton hair salons in New Zealand, from 20.6% to 23.5%.

  3. In September 2026, Kess Hair & Beauty gained share of searches among Hamilton hair salons in New Zealand, from 1.9% to 2.9%.

  4. In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%.

  5. In September 2026, Jingles Hair Design lost share of searches among Hamilton hair salons in New Zealand, from 8.4% to 4.9%.

  6. In September 2026, Fox Hair Blonde Bar lost share of searches among Hamilton hair salons in New Zealand, from 6.5% to 4.9%.

How are Rodney Wayne’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Rodney Wayne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • albany rodney wayne
  • botany rodney wayne
  • eastridge rodney wayne
  • rodney wayne
  • rodney wayne albany
  • rodney wayne bethlehem
  • rodney wayne booking
  • rodney wayne botany
  • rodney wayne eastridge
  • rodney wayne hair
  • rodney wayne haircut
  • rodney wayne hamilton
  • rodney wayne hornby
  • rodney wayne lynnmall
  • rodney wayne manners
  • rodney wayne manukau
  • rodney wayne northlands
  • rodney wayne ormiston
  • rodney wayne queensgate
  • rodney wayne riccarton
  • rodney wayne tauranga
  • rodney wayne westgate
  • rodneywayne

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How the Brand Demand Index is measured

Where does Rodney Wayne compete?

Rodney Wayne is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains1st of 633%Show ranking
Tauranga hair salons3rd of 812.1%Show ranking
Hamilton hair salons2nd of 623.5%Shown above
Creator with pink hair and a pink jacket

Is Rodney Wayne your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.