Brandwave

How popular isRodney Wayne?

In September 2026, people searched for Rodney Wayne by name about 7,380 times in New Zealand, a 26.3% decrease from the previous year. These searches made up 12.1% of all New Zealand Tauranga hair salon searches, placing Rodney Wayne third out of eight salons. When we asked both ChatGPT and Google AI Overviews about Tauranga hair salons, Rodney Wayne did not appear in any of the answers.

Search and AI answers in September 2026

Rodney Wayne is the third most searched of 8 competitors and not listed in any AI answer.

  1. Hair To Stare AtShare of searches 41.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Gato LocoShare of searches 15.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Rodney WayneShare of searches 12.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. TLC HairdressingShare of searches 10.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Salon OneShare of searches 8.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rodney Wayne did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga hair salons compete with Rodney Wayne?

Rodney Wayne against Tauranga hair salons in New Zealand, by month

Share of searches by month for Hair To Stare At, Gato Loco, Rodney Wayne, TLC Hairdressing, Salon One, Scarlet Hair Studio, Platinum Hair Studio Tauranga, The Mount Hair Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

  1. 1.Hair To Stare At

    41.1%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Gato Loco

    15.4%

    Moved from 3rd to 2nd. 330 estimated branded searches, +43.5% vs prior month. Share +4.2 points.

  3. 3.Rodney Wayne

    12.1%

    Moved from 2nd to 3rd. 260 estimated branded searches, -13.3% vs prior month. Share -2.5 points.

  4. 4.TLC Hairdressing

    10.3%

    Moved from 5th to 4th. 220 estimated branded searches, +46.7% vs prior month. Share +3 points.

  5. 5.Salon One

    8.9%

    Moved from 4th to 5th. 190 estimated branded searches, -5% vs prior month. Share -0.9 points.

  6. 6.Scarlet Hair Studio

    5.6%

    Moved from 7th to 6th. 120 estimated branded searches, +50% vs prior month. Share +1.7 points.

  7. 7.Platinum Hair Studio Tauranga

    4.2%

    Moved from 6th to 7th. 90 estimated branded searches, -35.7% vs prior month. Share -2.6 points.

  8. 8.The Mount Hair Collective

    2.3%

    Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share -1.1 points.

Compare popularity between Rodney Wayne and its closest rivals

Every comparison with Rodney Wayne

15 comparisons

How has branded search demand for Rodney Wayne changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rodney Wayne in New Zealand fell from 10K to 7.4K.
  • Across the 12 months ending September 2026, Rodney Wayne’s share of searches among Tauranga hair salons in New Zealand decreased from 21% to 12.1%.
  • Across the 12 months ending September 2026, Rodney Wayne’s share of searches among Tauranga hair salons in New Zealand peaked at 23.3% in December 2025 and was lowest at 12.1% in September 2026.
  • Across the 12 months ending September 2026, Rodney Wayne fell from 2nd to 3rd among Tauranga hair salons in New Zealand.

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

6 changes

  1. In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches.

  2. In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.

  3. In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.

  4. In September 2026, Platinum Hair Studio Tauranga lost share of searches among Tauranga hair salons in New Zealand, from 6.8% to 4.2%.

  5. In September 2026, Rodney Wayne lost share of searches among Tauranga hair salons in New Zealand, from 14.6% to 12.1%.

  6. In September 2026, Hair To Stare At lost share of searches among Tauranga hair salons in New Zealand, from 42.9% to 41.1%.

How are Rodney Wayne’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Rodney Wayne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • albany rodney wayne
  • botany rodney wayne
  • eastridge rodney wayne
  • rodney wayne
  • rodney wayne albany
  • rodney wayne bethlehem
  • rodney wayne booking
  • rodney wayne botany
  • rodney wayne eastridge
  • rodney wayne hair
  • rodney wayne haircut
  • rodney wayne hamilton
  • rodney wayne hornby
  • rodney wayne lynnmall
  • rodney wayne manners
  • rodney wayne manukau
  • rodney wayne northlands
  • rodney wayne ormiston
  • rodney wayne queensgate
  • rodney wayne riccarton
  • rodney wayne tauranga
  • rodney wayne westgate
  • rodneywayne

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How the Brand Demand Index is measured

Where does Rodney Wayne compete?

Rodney Wayne is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains1st of 633%Show ranking
Tauranga hair salons3rd of 812.1%Shown above
Hamilton hair salons2nd of 623.5%Show ranking
Creator with pink hair and a pink jacket

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