Hair salon chains in New Zealand:Which brands are most popular in search?
In August 2026, Rodney Wayne was the most searched among hair salon chains in New Zealand, with an estimated 13.1K branded searches and 43.8% estimated Share of Search within this set.
Rodney Wayne43.8%Just Cuts36.9%
Stephen Marr13.7%
Servilles5.6%
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Share of SearchLeaderboard
Compare the hair salon chains New Zealanders book haircuts and colour with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rodney Wayne, Just Cuts, Stephen Marr, Servilles. The figures are in the table below the chart.
View monthly share of search table
| Month | Rodney Wayne | Just Cuts | Stephen Marr | Servilles |
|---|---|---|---|---|
| Oct 2025 | 45.4% | 36.5% | 12.4% | 5.7% |
| Nov 2025 | 47.1% | 35% | 12.6% | 5.3% |
| Dec 2025 | 44.4% | 37.7% | 13.8% | 4.1% |
| Jan 2026 | 43.9% | 40.2% | 11.4% | 4.6% |
| Feb 2026 | 41.8% | 35.8% | 17.3% | 5.1% |
| Mar 2026 | 43.3% | 33.8% | 16.7% | 6.2% |
| Apr 2026 | 41.7% | 39.9% | 13.3% | 5.1% |
| May 2026 | 42.5% | 35.1% | 17.1% | 5.3% |
| Jun 2026 | 42.3% | 33.4% | 17.9% | 6.4% |
| Jul 2026 | 42.8% | 37.5% | 13.6% | 6% |
| Aug 2026 | 43.8% | 36.9% | 13.7% | 5.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 13.1K | +1.8% | +0.9 points | |
| 2, held 2nd | 36.9% | 11K | -2% | -0.6 points | |
| 3, held 3rd | 13.7% | 4.1K | +0.25% | +0.1 points | |
| 4, held 4th | 5.6% | 1.7K | -7.2% | -0.4 points |
43.8%
held 1st · 13.1K estimated branded searches · +1.8% vs prior month · +0.9 points
36.9%
held 2nd · 11K estimated branded searches · -2% vs prior month · -0.6 points
13.7%
held 3rd · 4.1K estimated branded searches · +0.25% vs prior month · +0.1 points
5.6%
held 4th · 1.7K estimated branded searches · -7.2% vs prior month · -0.4 points
Compare search popularity between leading brands
- Rodney Wayne vs Servilles: compare search popularity
- Just Cuts vs Servilles: compare search popularity
- Stephen Marr vs Servilles: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hair salon chains in New Zealand?
4 brands
In August 2026, Rodney Wayne was the most searched among hair salon chains in New Zealand, with an estimated 13.1K branded searches and 43.8% estimated Share of Search within this set. Just Cuts is in 2nd place, 6.8 percentage points behind at 36.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rodney Wayne | 45.4% → 43.8% | 47.1%Nov 2025 | 41.7%Apr 2026 | 1st |
| Just Cuts | 36.5% → 36.9% | 40.2%Jan 2026 | 33.4%Jun 2026 | 2nd |
| Stephen Marr | 12.4% → 13.7% | 17.9%Jun 2026 | 11.4%Jan 2026 | 3rd |
| Servilles | 5.7% → 5.6% | 6.4%Jun 2026 | 4.1%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Rodney Wayne’s estimated Share of Search among hair salon chains in New Zealand decreased from 45.4% to 43.8%.
- Across the 11 months ending August 2026, Stephen Marr’s estimated Share of Search among hair salon chains in New Zealand increased from 12.4% to 13.7%.
- Across the 11 months ending August 2026, Rodney Wayne’s estimated Share of Search among hair salon chains in New Zealand peaked at 47.1% in November 2025 and was lowest at 41.7% in April 2026.
- Across the 11 months ending August 2026, Just Cuts’ estimated Share of Search among hair salon chains in New Zealand peaked at 40.2% in January 2026 and was lowest at 33.4% in June 2026.
- Across the 11 months ending August 2026, Stephen Marr’s estimated Share of Search among hair salon chains in New Zealand peaked at 17.9% in June 2026 and was lowest at 11.4% in January 2026.
- Across the 11 months ending August 2026, Servilles’ estimated Share of Search among hair salon chains in New Zealand peaked at 6.4% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Just Cuts and Servilles held steady: their estimated Share of Search among hair salon chains in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hair salon chains in August 2026?
3 changes
In August 2026, Rodney Wayne gained estimated Share of Search among hair salon chains in New Zealand, from 42.8% to 43.8%.
In August 2026, Just Cuts lost estimated Share of Search among hair salon chains in New Zealand, from 37.5% to 36.9%.
Estimated monthly branded searches for Servilles in New Zealand fell 11.1% over 11 measured months, from 1.9K to 1.7K in August 2026.
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