Brandwave

Servilles vs Vivo Hair:Which is more popular?

In September 2026, Vivo Hair had more branded searches than Servilles among hair salon chains in New Zealand. Vivo Hair had about 5,400 branded searches, while Servilles had 1,610. Vivo Hair made up 24.2% of all hair salon chain searches we track, and Servilles accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Vivo Hair appeared in all three answers and Servilles in none.

Among hair salon chains in New Zealand in September 2026

Who do people search for more?

Vivo Hair, about 3 searches for every 1 for Servilles

Vivo Hair 5.4K searchesServilles 1.6K searches

Who does AI mention more?

Vivo Hair, mentioned in every answer we collected

Vivo Hair in 3 of 3Servilles in 0 of 3

Who does AI recommend more?

Vivo Hair, the only one of the two named

Vivo Hair first in 3Servilles never named

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vivo Hair appeared in all three answers. Servilles did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Servilles or Vivo Hair more popular in search?

This chart shows how often people search Google for Servilles and Vivo Hair by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.

Servilles and Vivo Hair among hair salon chains in New Zealand, by month

Share of searches by month for Vivo Hair, Servilles. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

How has the Servilles and Vivo Hair comparison changed over the last 12 months?

3 findings
  • Vivo Hair was ahead of Servilles in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Servilles’ share of searches among hair salon chains in New Zealand moved from 5.9% to 7.2%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Vivo Hair’s share of searches among hair salon chains in New Zealand moved from 24.5% to 24.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for New Zealand hair salon chains in September 2026?

2 changes
  1. In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Servilles’ and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Servilles

10 branded search terms

  • servilles
  • servilles academy salon
  • servilles albany
  • servilles city works
  • servilles hair
  • servilles makeup course
  • servilles mission bay
  • servilles ponsonby
  • servilles salon
  • takapuna servilles

Vivo Hair

1 branded search term

  • vivo hair

How the Brand Demand Index is measured

Other head-to-heads among hair salon chains

Creator with pink hair and a pink jacket

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