Brandwave

How popular isJust Cuts?

In September 2026, people searched for Just Cuts by name about 6,260 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 28.1% of all New Zealand hair salon chain searches, placing Just Cuts second out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Just Cuts appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Just Cuts is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. Rodney WayneShare of searches 33%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Just CutsShare of searches 28.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Vivo HairShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ServillesShare of searches 7.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Stephen MarrShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Just Cuts appeared in all three answers. Just Cuts is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair salon chains compete with Just Cuts?

Just Cuts against hair salon chains in New Zealand, by month

Share of searches by month for Rodney Wayne, Just Cuts, Vivo Hair, Servilles, Stephen Marr, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

  1. 1.Rodney Wayne

    33%

    Held 1st. 7.3K estimated branded searches, -14.2% vs prior month. Share -4.2 points.

  2. 2.Just Cuts

    28.1%

    Held 2nd. 6.3K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

  3. 3.Vivo Hair

    24.2%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Servilles

    7.2%

    Held 4th. 1.6K estimated branded searches, +18.4% vs prior month. Share +1.3 points.

  5. 5.Stephen Marr

    4.8%

    Held 5th. 1.1K estimated branded searches, +0.93% vs prior month. Share +0.2 points.

  6. 6.Kess Hair & Beauty

    2.6%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

Compare popularity between Just Cuts and its closest rivals

Every comparison with Just Cuts

5 comparisons

How has branded search demand for Just Cuts changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Just Cuts in New Zealand fell from 7.1K to 6.3K.
  • Across the 12 months ending September 2026, Just Cuts’ share of searches among hair salon chains in New Zealand increased from 26.4% to 28.1%.
  • Across the 12 months ending September 2026, Just Cuts’ share of searches among hair salon chains in New Zealand peaked at 30.1% in January 2026 and was lowest at 23.3% in June 2026.

How did search popularity change for New Zealand hair salon chains in September 2026?

5 changes

  1. In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.

  3. In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.

  4. In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.

  5. In September 2026, Rodney Wayne lost share of searches among hair salon chains in New Zealand, from 37.2% to 33%.

How are Just Cuts’ branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Just Cuts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • just cuts
  • just cuts botany
  • just cuts coastlands
  • just cuts haircut
  • just cuts hairdresser
  • just cuts northland
  • just cuts ormiston
  • just cuts queensgate
  • just cuts richmond
  • justcuts
  • justcuts app
  • justcuts bethlehem

Do you work for Just Cuts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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