Just Cuts vs Vivo Hair:Which is more popular?
In September 2026, Just Cuts had more branded searches than Vivo Hair among hair salon chains in New Zealand. Just Cuts had about 6,260 branded searches, while Vivo Hair had 5,400. Just Cuts made up 28.1% of all hair salon chain searches we track, and Vivo Hair accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about hair salon chains, both Just Cuts and Vivo Hair appeared in all three answers. Vivo Hair was mentioned before Just Cuts in every answer.
Who do people search for more?
Just Cuts, about 16% more searches than Vivo Hair
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vivo Hair, named ahead of Just Cuts in every answer
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Just Cuts and Vivo Hair showed up in all three answers. Vivo Hair was listed before Just Cuts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Just Cuts3 of 3Named in 3 of 3 ChatGPT answers
- Vivo Hair3 of 3Named in 3 of 3 ChatGPT answers
Rodney Wayne2 of 3Named in 2 of 3 ChatGPT answers
Kess Hair & Beauty2 of 3Named in 2 of 3 ChatGPT answers
Servilles0 of 3Named in 0 of 3 ChatGPT answers
Stephen Marr0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“Which hair salon chain should I book in New Zealand?”
Asked ChatGPT
“What are the best hair salon chains in New Zealand?”
Asked ChatGPT
“What's the best hair salon chain in New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hair salon”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Just Cuts or Vivo Hair more popular in search?
This chart shows how often people search Google for Just Cuts and Vivo Hair by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.
Share of searches by month for Just Cuts, Vivo Hair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rodney Wayne | Just Cuts | Vivo Hair | Servilles | Stephen Marr | Kess Hair & Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 26.4% | 24.5% | 5.9% | 3.9% | 2.2% |
| Nov 2025 | 36% | 24.3% | 28.5% | 5.3% | 3.9% | 2.1% |
| Dec 2025 | 38.4% | 28.6% | 21.6% | 4.5% | 4.5% | 2.4% |
| Jan 2026 | 36.7% | 30.1% | 23% | 4.6% | 3.8% | 1.7% |
| Feb 2026 | 37% | 26.3% | 23.3% | 5.3% | 6% | 2.1% |
| Mar 2026 | 37.3% | 25% | 22.5% | 6.8% | 5.9% | 2.5% |
| Apr 2026 | 35.6% | 30% | 22.4% | 5.5% | 4.6% | 2% |
| May 2026 | 36.6% | 26.3% | 22.9% | 5.7% | 6% | 2.5% |
| Jun 2026 | 37.5% | 23.3% | 24.2% | 6.8% | 6.1% | 2.2% |
| Jul 2026 | 36.8% | 26.8% | 23.3% | 6% | 4.6% | 2.5% |
| Aug 2026 | 37.2% | 26.8% | 23.4% | 5.9% | 4.6% | 2.1% |
| Sep 2026 | 33% | 28.1% | 24.2% | 7.2% | 4.8% | 2.6% |
How has the Just Cuts and Vivo Hair comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Vivo Hair took it in November 2025, Just Cuts took it in December 2025, Vivo Hair took it in June 2026, Just Cuts took it in July 2026.
- Across the 12 months ending September 2026, Just Cuts’ share of searches among hair salon chains in New Zealand moved from 26.4% to 28.1%, and its estimated monthly branded searches moved from 7.1K to 6.3K.
- Across the 12 months ending September 2026, Vivo Hair’s share of searches among hair salon chains in New Zealand moved from 24.5% to 24.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for New Zealand hair salon chains in September 2026?
2 changes
In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.
In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Just Cuts’ and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair salon chains
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