Brandwave

How popular isJust Cuts in search?

In August 2026, there were an estimated 11K branded searches for Just Cuts in New Zealand which is down 8.2% over the last 11 months. Just Cuts holds 36.9% estimated Share of Search among New Zealand hair salon chains and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Rodney Wayne43.8%
  2. Just Cuts36.9%
  3. Stephen Marr13.7%
  4. Servilles5.6%
Just Cuts website (opens in a new tab)

Follow Just Cuts and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hair salon chains compete with Just Cuts?

Just Cuts against hair salon chains in New Zealand, by month

Share of Search by month for Rodney Wayne, Just Cuts, Stephen Marr, Servilles. The figures are in the table below the chart.

View monthly share of search table
MonthRodney WayneJust CutsStephen MarrServilles
Oct 202545.4%36.5%12.4%5.7%
Nov 202547.1%35%12.6%5.3%
Dec 202544.4%37.7%13.8%4.1%
Jan 202643.9%40.2%11.4%4.6%
Feb 202641.8%35.8%17.3%5.1%
Mar 202643.3%33.8%16.7%6.2%
Apr 202641.7%39.9%13.3%5.1%
May 202642.5%35.1%17.1%5.3%
Jun 202642.3%33.4%17.9%6.4%
Jul 202642.8%37.5%13.6%6%
Aug 202643.8%36.9%13.7%5.6%
Sep 2026————
  1. held 1st · 13.1K estimated branded searches · +1.8% vs prior month · +0.9 points

  2. 2.Just Cuts

    36.9%

    held 2nd · 11K estimated branded searches · -2% vs prior month · -0.6 points

  3. held 3rd · 4.1K estimated branded searches · +0.25% vs prior month · +0.1 points

  4. 4.Servilles

    5.6%

    held 4th · 1.7K estimated branded searches · -7.2% vs prior month · -0.4 points

Compare search popularity between Just Cuts and its closest rivals

How has branded search demand for Just Cuts changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Just Cuts in New Zealand fell from 12K to 11K.
  • Across the 11 months ending August 2026, Just Cuts’ estimated Share of Search among hair salon chains in New Zealand peaked at 40.2% in January 2026 and was lowest at 33.4% in June 2026.

How did search popularity change for New Zealand hair salon chains in August 2026?

  1. In August 2026, Rodney Wayne gained estimated Share of Search among hair salon chains in New Zealand, from 42.8% to 43.8%.

  2. In August 2026, Just Cuts lost estimated Share of Search among hair salon chains in New Zealand, from 37.5% to 36.9%.

  3. Estimated monthly branded searches for Servilles in New Zealand fell 11.1% over 11 measured months, from 1.9K to 1.7K in August 2026.

How is Just Cuts measured?

Brandwave collects information about searches that people make online using Just Cuts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

30 branded search terms

  • just cuts
  • just cuts botany
  • just cuts coastlands
  • just cuts cost
  • just cuts hair prices
  • just cuts hair salon
  • just cuts haircut
  • just cuts hairdresser
  • just cuts lower hutt
  • just cuts near me
  • just cuts new zealand
  • just cuts north west
  • just cuts northland
  • just cuts nz
  • just cuts online
  • just cuts ormiston
  • just cuts queensgate
  • just cuts richmond
  • just cuts st lukes
  • just cuts st lukes prices
  • just cuts sylvia park
  • just cuts the base
  • just cuts the palms
  • justcuts
  • justcuts app
  • justcuts bethlehem
  • justcuts co nz
  • justcuts near me
  • justcuts nz
  • justcuts price

Do you work for Just Cuts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Just Cuts your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.