Just Cuts vs Kess Hair & Beauty:Which is more popular?
In September 2026, Just Cuts had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Just Cuts had about 6,260 branded searches, while Kess Hair & Beauty had 590. Just Cuts made up 28.1% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Just Cuts appeared in all three answers and Kess Hair & Beauty in two. Just Cuts was mentioned before Kess Hair & Beauty in two out of three answers.
Who do people search for more?
Just Cuts, about 11 searches for every 1 for Kess Hair & Beauty
Who does AI mention more?
Just Cuts, mentioned in every answer we collected
Who does AI recommend more?
Just Cuts, named ahead of Kess Hair & Beauty in 2 of 3 answers
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Just Cuts appeared in all three answers. Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Just Cuts was listed before Kess Hair & Beauty in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Just Cuts3 of 3Named in 3 of 3 ChatGPT answers
Vivo Hair3 of 3Named in 3 of 3 ChatGPT answers
Rodney Wayne2 of 3Named in 2 of 3 ChatGPT answers
Kess Hair & Beauty2 of 3Named in 2 of 3 ChatGPT answers
Servilles0 of 3Named in 0 of 3 ChatGPT answers
Stephen Marr0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“Which hair salon chain should I book in New Zealand?”
Asked ChatGPT
“What are the best hair salon chains in New Zealand?”
Asked ChatGPT
“What's the best hair salon chain in New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hair salon”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Just Cuts or Kess Hair & Beauty more popular in search?
This chart shows how often people search Google for Just Cuts and Kess Hair & Beauty by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.
Share of searches by month for Just Cuts, Kess Hair & Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rodney Wayne | Just Cuts | Vivo Hair | Servilles | Stephen Marr | Kess Hair & Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 26.4% | 24.5% | 5.9% | 3.9% | 2.2% |
| Nov 2025 | 36% | 24.3% | 28.5% | 5.3% | 3.9% | 2.1% |
| Dec 2025 | 38.4% | 28.6% | 21.6% | 4.5% | 4.5% | 2.4% |
| Jan 2026 | 36.7% | 30.1% | 23% | 4.6% | 3.8% | 1.7% |
| Feb 2026 | 37% | 26.3% | 23.3% | 5.3% | 6% | 2.1% |
| Mar 2026 | 37.3% | 25% | 22.5% | 6.8% | 5.9% | 2.5% |
| Apr 2026 | 35.6% | 30% | 22.4% | 5.5% | 4.6% | 2% |
| May 2026 | 36.6% | 26.3% | 22.9% | 5.7% | 6% | 2.5% |
| Jun 2026 | 37.5% | 23.3% | 24.2% | 6.8% | 6.1% | 2.2% |
| Jul 2026 | 36.8% | 26.8% | 23.3% | 6% | 4.6% | 2.5% |
| Aug 2026 | 37.2% | 26.8% | 23.4% | 5.9% | 4.6% | 2.1% |
| Sep 2026 | 33% | 28.1% | 24.2% | 7.2% | 4.8% | 2.6% |
How has the Just Cuts and Kess Hair & Beauty comparison changed over the last 12 months?
3 findings
- Just Cuts was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Just Cuts’ share of searches among hair salon chains in New Zealand moved from 26.4% to 28.1%, and its estimated monthly branded searches moved from 7.1K to 6.3K.
- Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among hair salon chains in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand hair salon chains in September 2026?
2 changes
In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.
In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Just Cuts’ and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Just Cuts
12 branded search terms
- just cuts
- just cuts botany
- just cuts coastlands
- just cuts haircut
- just cuts hairdresser
- just cuts northland
- just cuts ormiston
- just cuts queensgate
- just cuts richmond
- justcuts
- justcuts app
- justcuts bethlehem
Kess Hair & Beauty
1 branded search term
- kess hair
Other head-to-heads among hair salon chains
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