Brandwave

Just Cuts vs Servilles:Which is more popular?

In September 2026, Just Cuts had more branded searches than Servilles among hair salon chains in New Zealand. Just Cuts had about 6,260 branded searches, while Servilles had 1,610. Just Cuts made up 28.1% of all hair salon chain searches we track, and Servilles accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Just Cuts appeared in all three answers and Servilles in none.

Among hair salon chains in New Zealand in September 2026

Who do people search for more?

Just Cuts, about 4 searches for every 1 for Servilles

Just Cuts 6.3K searchesServilles 1.6K searches

Who does AI mention more?

Just Cuts, mentioned in every answer we collected

Just Cuts in 3 of 3Servilles in 0 of 3

Who does AI recommend more?

Just Cuts, the only one of the two named

Just Cuts first in 3Servilles never named

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Just Cuts appeared in all three answers. Servilles did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Just Cuts or Servilles more popular in search?

This chart shows how often people search Google for Just Cuts and Servilles by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.

Just Cuts and Servilles among hair salon chains in New Zealand, by month

Share of searches by month for Just Cuts, Servilles. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

How has the Just Cuts and Servilles comparison changed over the last 12 months?

3 findings
  • Just Cuts was ahead of Servilles in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Just Cuts’ share of searches among hair salon chains in New Zealand moved from 26.4% to 28.1%, and its estimated monthly branded searches moved from 7.1K to 6.3K.
  • Across the 12 months ending September 2026, Servilles’ share of searches among hair salon chains in New Zealand moved from 5.9% to 7.2%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for New Zealand hair salon chains in September 2026?

2 changes

  1. In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Just Cuts’ and Servilles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Just Cuts

12 branded search terms

  • just cuts
  • just cuts botany
  • just cuts coastlands
  • just cuts haircut
  • just cuts hairdresser
  • just cuts northland
  • just cuts ormiston
  • just cuts queensgate
  • just cuts richmond
  • justcuts
  • justcuts app
  • justcuts bethlehem

Servilles

10 branded search terms

  • servilles
  • servilles academy salon
  • servilles albany
  • servilles city works
  • servilles hair
  • servilles makeup course
  • servilles mission bay
  • servilles ponsonby
  • servilles salon
  • takapuna servilles

How the Brand Demand Index is measured

Other head-to-heads among hair salon chains

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