Brandwave

How popular isServilles in search?

In August 2026, there were an estimated 1.7K branded searches for Servilles in New Zealand which is down 11.1% over the last 11 months. Servilles holds 29.2% estimated Share of Search among New Zealand auckland hair salons and is ranked 2nd of 2 competitors for search popularity.

Share of Search, August 2026
  1. Stephen Marr70.8%
  2. Servilles29.2%
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Which auckland hair salons compete with Servilles?

Servilles against auckland hair salons in New Zealand, by month

Share of Search by month for Stephen Marr, Servilles. The figures are in the table below the chart.

View monthly share of search table
MonthStephen MarrServilles
Oct 202568.3%31.7%
Nov 202570.3%29.7%
Dec 202577.2%22.8%
Jan 202671.3%28.7%
Feb 202677.1%22.9%
Mar 202673%27%
Apr 202672.1%27.9%
May 202676.2%23.8%
Jun 202673.7%26.3%
Jul 202669.2%30.8%
Aug 202670.8%29.2%
Sep 2026——
  1. held 1st · 4.1K estimated branded searches · +0.25% vs prior month · +1.6 points

  2. 2.Servilles

    29.2%

    held 2nd · 1.7K estimated branded searches · -7.2% vs prior month · -1.6 points

Compare search popularity between Servilles and its closest rivals

How has branded search demand for Servilles changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Servilles in New Zealand fell from 1.9K to 1.7K.
  • Across the 11 months ending August 2026, Servilles’ estimated Share of Search among auckland hair salons in New Zealand decreased from 31.7% to 29.2%.
  • Across the 11 months ending August 2026, Servilles’ estimated Share of Search among auckland hair salons in New Zealand peaked at 31.7% in October 2025 and was lowest at 22.8% in December 2025.

How did search popularity change for New Zealand auckland hair salons in August 2026?

  1. In August 2026, Stephen Marr gained estimated Share of Search among auckland hair salons in New Zealand, from 69.2% to 70.8%.

  2. In August 2026, Servilles lost estimated Share of Search among auckland hair salons in New Zealand, from 30.8% to 29.2%.

Which hair salon chains compete with Servilles?

Servilles against hair salon chains in New Zealand, by month

Share of Search by month for Rodney Wayne, Just Cuts, Stephen Marr, Servilles. The figures are in the table below the chart.

View monthly share of search table
MonthRodney WayneJust CutsStephen MarrServilles
Oct 202545.4%36.5%12.4%5.7%
Nov 202547.1%35%12.6%5.3%
Dec 202544.4%37.7%13.8%4.1%
Jan 202643.9%40.2%11.4%4.6%
Feb 202641.8%35.8%17.3%5.1%
Mar 202643.3%33.8%16.7%6.2%
Apr 202641.7%39.9%13.3%5.1%
May 202642.5%35.1%17.1%5.3%
Jun 202642.3%33.4%17.9%6.4%
Jul 202642.8%37.5%13.6%6%
Aug 202643.8%36.9%13.7%5.6%
Sep 2026————
  1. held 1st · 13.1K estimated branded searches · +1.8% vs prior month · +0.9 points

  2. 2.Just Cuts

    36.9%

    held 2nd · 11K estimated branded searches · -2% vs prior month · -0.6 points

  3. held 3rd · 4.1K estimated branded searches · +0.25% vs prior month · +0.1 points

  4. 4.Servilles

    5.6%

    held 4th · 1.7K estimated branded searches · -7.2% vs prior month · -0.4 points

Compare search popularity between Servilles and its closest rivals

How has branded search demand for Servilles changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Servilles’ estimated Share of Search among hair salon chains in New Zealand peaked at 6.4% in June 2026 and was lowest at 4.1% in December 2025.

How did search popularity change for New Zealand hair salon chains in August 2026?

  1. In August 2026, Rodney Wayne gained estimated Share of Search among hair salon chains in New Zealand, from 42.8% to 43.8%.

  2. In August 2026, Just Cuts lost estimated Share of Search among hair salon chains in New Zealand, from 37.5% to 36.9%.

  3. Estimated monthly branded searches for Servilles in New Zealand fell 11.1% over 11 measured months, from 1.9K to 1.7K in August 2026.

How is Servilles measured?

Brandwave collects information about searches that people make online using Servilles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • servilles
  • servilles academy auckland
  • servilles academy of hairdressing
  • servilles academy reviews
  • servilles academy salon
  • servilles albany
  • servilles auckland
  • servilles city works
  • servilles com
  • servilles hair
  • servilles hair academy
  • servilles hair salon
  • servilles hair salon auckland
  • servilles hairdresser
  • servilles makeup course
  • servilles mission bay
  • servilles near me
  • servilles nz
  • servilles ponsonby
  • servilles prices
  • servilles salon
  • takapuna servilles

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How the Brand Demand Index is measured

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Is Servilles your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.