Marcelo & Co Hair Design vs Servilles:Which is more popular?

Name: Marcelo & Co Hair Design vs Servilles: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Servilles had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. Servilles had about 1,350 branded searches, while Marcelo & Co Hair Design had 500. Servilles made up 28.1% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about Auckland hair salons, Marcelo & Co Hair Design appeared in all three answers and Servilles in none.

Among Auckland hair salons in New Zealand in September 2026

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Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Marcelo & Co Hair Design appeared in all three answers. Servilles did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
ASC Salon	Named in 3 of 3 ChatGPT answers	3 of 3
Marcelo & Co Hair Design	Named in 3 of 3 ChatGPT answers	3 of 3
The Cut Co	Named in 2 of 3 ChatGPT answers	2 of 3
Stephen Marr	Named in 2 of 3 ChatGPT answers	2 of 3
Servilles	Named in 0 of 3 ChatGPT answers	0 of 3

ASC Salon3 of 3Named in 3 of 3 ChatGPT answers
Marcelo & Co Hair Design3 of 3Named in 3 of 3 ChatGPT answers
The Cut Co2 of 3Named in 2 of 3 ChatGPT answers
Stephen Marr2 of 3Named in 2 of 3 ChatGPT answers
Servilles0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Auckland hair salons

3 answers

Asked ChatGPT
“Which hair salon should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Auckland, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Auckland, New Zealand for a haircut?”
1. 1ASC Salon
2. 2Marcelo & Co Hair Design
Searched Google, AI Overview
“hair salons auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser auckland”
Google showed no AI Overview for this search.

Not named in any answer:

Servilles

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Marcelo & Co Hair Design or Servilles more popular in search?

This chart shows how often people search Google for Marcelo & Co Hair Design and Servilles by name. Each line represents a brand's share of searches for all five Auckland hair salons we track, month by month, from searches in New Zealand.

Marcelo & Co Hair Design and Servilles among Auckland hair salons in New Zealand, by month

Month	Servilles	The Cut Co	Stephen Marr	ASC Salon	Marcelo & Co Hair Design
Oct 2025	30.4%	26%	21%	14.4%	8.2%
Nov 2025	30%	25.8%	21.4%	14.3%	8.5%
Dec 2025	23%	25.9%	27.1%	14.4%	9.6%
Jan 2026	22.5%	32.7%	21.9%	12.1%	10.8%
Feb 2026	26.6%	23.4%	25%	13.8%	11.2%
Mar 2026	26.1%	29.8%	20.1%	16.4%	7.6%
Apr 2026	25.6%	27%	22.5%	15%	10%
May 2026	24.9%	26.1%	21.5%	17.7%	9.8%
Jun 2026	28.6%	26.6%	21.7%	14.7%	8.4%
Jul 2026	27%	26.8%	21.4%	14.8%	9.9%
Aug 2026	28.1%	22%	23.1%	15.8%	11%
Sep 2026	28.1%	27.1%	22.1%	12.3%	10.4%

How has the Marcelo & Co Hair Design and Servilles comparison changed over the last 12 months?

3 findings

Servilles was ahead of Marcelo & Co Hair Design in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand moved from 8.2% to 10.4%, and its estimated monthly branded searches moved from 410 to 500.
Across the 12 months ending September 2026, Servilles’ share of searches among Auckland hair salons in New Zealand moved from 30.4% to 28.1%, and its estimated monthly branded searches moved from 1.5K to 1.4K.

How did search popularity change for New Zealand Auckland hair salons in September 2026?

2 changes

In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.
Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Marcelo & Co Hair Design’s and Servilles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.