Brandwave

How popular isThe Cut Co?

In September 2026, people searched for The Cut Co by name about 1,300 times in New Zealand, about the same as the previous year. These searches made up 27.1% of all New Zealand Auckland hair salon searches, placing The Cut Co second out of five salons. When we asked both ChatGPT and Google AI Overviews about Auckland hair salons, The Cut Co appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

The Cut Co is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. ServillesShare of searches 28.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. The Cut CoShare of searches 27.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Stephen MarrShare of searches 22.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. ASC SalonShare of searches 12.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Marcelo & Co Hair DesignShare of searches 10.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Cut Co was mentioned in two out of three: in two of the three ChatGPT answers. The Cut Co is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASC Salon1st
  2. Marcelo & Co Hair Design2nd
  3. Stephen Marr3rd
  4. The Cut Co4th
  5. Servilles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland hair salons compete with The Cut Co?

The Cut Co against Auckland hair salons in New Zealand, by month

Share of searches by month for Servilles, The Cut Co, Stephen Marr, ASC Salon, Marcelo & Co Hair Design. The figures are in the table below the chart.

View monthly share of searches table
MonthServillesThe Cut CoStephen MarrASC SalonMarcelo & Co Hair Design
Oct 202530.4%26%21%14.4%8.2%
Nov 202530%25.8%21.4%14.3%8.5%
Dec 202523%25.9%27.1%14.4%9.6%
Jan 202622.5%32.7%21.9%12.1%10.8%
Feb 202626.6%23.4%25%13.8%11.2%
Mar 202626.1%29.8%20.1%16.4%7.6%
Apr 202625.6%27%22.5%15%10%
May 202624.9%26.1%21.5%17.7%9.8%
Jun 202628.6%26.6%21.7%14.7%8.4%
Jul 202627%26.8%21.4%14.8%9.9%
Aug 202628.1%22%23.1%15.8%11%
Sep 202628.1%27.1%22.1%12.3%10.4%

  1. 1.Servilles

    28.1%

    Held 1st. 1.4K estimated branded searches, +5.5% vs prior month. Share 0 points.

  2. 2.The Cut Co

    27.1%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +5.1 points.

  3. 3.Stephen Marr

    22.1%

    Moved from 2nd to 3rd. 1.1K estimated branded searches, +0.95% vs prior month. Share -1 points.

  4. 4.ASC Salon

    12.3%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  5. 5.Marcelo & Co Hair Design

    10.4%

    Held 5th. 500 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between The Cut Co and its closest rivals

Every comparison with The Cut Co

4 comparisons

How has branded search demand for The Cut Co changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Cut Co in New Zealand held steady at 1.3K.
  • Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand increased from 26% to 27.1%.
  • Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand peaked at 32.7% in January 2026 and was lowest at 22% in August 2026.

How did search popularity change for New Zealand Auckland hair salons in September 2026?

5 changes

  1. In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.

  2. In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%.

  3. In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%.

  4. In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.

  5. Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026.

How are The Cut Co’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Cut Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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