Marcelo & Co Hair Design vs The Cut Co:Which is more popular?
In September 2026, The Cut Co had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. The Cut Co had about 1,300 branded searches, while Marcelo & Co Hair Design had 500. The Cut Co made up 27.1% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about Auckland hair salons, Marcelo & Co Hair Design appeared in all three answers and The Cut Co in two. Marcelo & Co Hair Design was mentioned before The Cut Co in every answer.
Who do people search for more?
The Cut Co, about 3 searches for every 1 for Marcelo & Co Hair Design
Who does AI mention more?
Marcelo & Co Hair Design, mentioned in every answer we collected
Who does AI recommend more?
Marcelo & Co Hair Design, named ahead of The Cut Co in every answer
Follow Marcelo & Co Hair Design vs The Cut Co and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Auckland hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Marcelo & Co Hair Design appeared in all three answers. The Cut Co was mentioned in two out of three: in two of the three ChatGPT answers. Marcelo & Co Hair Design was listed before The Cut Co in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASC Salon3 of 3Named in 3 of 3 ChatGPT answers- Marcelo & Co Hair Design3 of 3Named in 3 of 3 ChatGPT answers
- The Cut Co2 of 3Named in 2 of 3 ChatGPT answers
Stephen Marr2 of 3Named in 2 of 3 ChatGPT answers
Servilles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Auckland, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Auckland, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Marcelo & Co Hair Design or The Cut Co more popular in search?
This chart shows how often people search Google for Marcelo & Co Hair Design and The Cut Co by name. Each line represents a brand's share of searches for all five Auckland hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for The Cut Co, Marcelo & Co Hair Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | Servilles | The Cut Co | Stephen Marr | ASC Salon | Marcelo & Co Hair Design |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 26% | 21% | 14.4% | 8.2% |
| Nov 2025 | 30% | 25.8% | 21.4% | 14.3% | 8.5% |
| Dec 2025 | 23% | 25.9% | 27.1% | 14.4% | 9.6% |
| Jan 2026 | 22.5% | 32.7% | 21.9% | 12.1% | 10.8% |
| Feb 2026 | 26.6% | 23.4% | 25% | 13.8% | 11.2% |
| Mar 2026 | 26.1% | 29.8% | 20.1% | 16.4% | 7.6% |
| Apr 2026 | 25.6% | 27% | 22.5% | 15% | 10% |
| May 2026 | 24.9% | 26.1% | 21.5% | 17.7% | 9.8% |
| Jun 2026 | 28.6% | 26.6% | 21.7% | 14.7% | 8.4% |
| Jul 2026 | 27% | 26.8% | 21.4% | 14.8% | 9.9% |
| Aug 2026 | 28.1% | 22% | 23.1% | 15.8% | 11% |
| Sep 2026 | 28.1% | 27.1% | 22.1% | 12.3% | 10.4% |
How has the Marcelo & Co Hair Design and The Cut Co comparison changed over the last 12 months?
3 findings
- The Cut Co was ahead of Marcelo & Co Hair Design in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand moved from 8.2% to 10.4%, and its estimated monthly branded searches moved from 410 to 500.
- Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand moved from 26% to 27.1%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand Auckland hair salons in September 2026?
2 changes
In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.
In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marcelo & Co Hair Design’s and The Cut Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marcelo & Co Hair Design
2 branded search terms
- marcelo & co hair design
- marcelo and co
The Cut Co
1 branded search term
- the cut co
Other head-to-heads among Auckland hair salons
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.