Brandwave

Stephen Marr vs The Cut Co:Which is more popular?

In September 2026, The Cut Co had more branded searches than Stephen Marr among Auckland hair salons in New Zealand. The Cut Co had about 1,300 branded searches, while Stephen Marr had 1,060. The Cut Co made up 27.1% of all Auckland hair salon searches we track, and Stephen Marr accounted for 22.1%. When we asked ChatGPT and Google AI Overviews about Auckland hair salons, Stephen Marr and The Cut Co each appeared in two of the three answers. Stephen Marr and The Cut Co were each mentioned first in one of the two answers that named either.

Among Auckland hair salons in New Zealand in September 2026

Who do people search for more?

The Cut Co, about 23% more searches than Stephen Marr

The Cut Co 1.3K searchesStephen Marr 1.1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Stephen Marr in 2 of 3The Cut Co in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Stephen Marr first in 1The Cut Co first in 1

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Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stephen Marr and The Cut Co were each mentioned in two out of three: in two of the three ChatGPT answers. Stephen Marr and The Cut Co were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASC Salon1st
  2. Marcelo & Co Hair Design2nd
  3. Stephen Marr3rd
  4. The Cut Co4th
  5. Servilles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Stephen Marr or The Cut Co more popular in search?

This chart shows how often people search Google for Stephen Marr and The Cut Co by name. Each line represents a brand's share of searches for all five Auckland hair salons we track, month by month, from searches in New Zealand.

Stephen Marr and The Cut Co among Auckland hair salons in New Zealand, by month

Share of searches by month for The Cut Co, Stephen Marr. The figures are in the table below the chart.

View monthly share of searches table
MonthServillesThe Cut CoStephen MarrASC SalonMarcelo & Co Hair Design
Oct 202530.4%26%21%14.4%8.2%
Nov 202530%25.8%21.4%14.3%8.5%
Dec 202523%25.9%27.1%14.4%9.6%
Jan 202622.5%32.7%21.9%12.1%10.8%
Feb 202626.6%23.4%25%13.8%11.2%
Mar 202626.1%29.8%20.1%16.4%7.6%
Apr 202625.6%27%22.5%15%10%
May 202624.9%26.1%21.5%17.7%9.8%
Jun 202628.6%26.6%21.7%14.7%8.4%
Jul 202627%26.8%21.4%14.8%9.9%
Aug 202628.1%22%23.1%15.8%11%
Sep 202628.1%27.1%22.1%12.3%10.4%

How has the Stephen Marr and The Cut Co comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Stephen Marr took it in December 2025, The Cut Co took it in January 2026, Stephen Marr took it in February 2026, The Cut Co took it in March 2026, Stephen Marr took it in August 2026, The Cut Co took it in September 2026.
  • Across the 12 months ending September 2026, Stephen Marr’s share of searches among Auckland hair salons in New Zealand moved from 21% to 22.1%, and its estimated monthly branded searches held steady at 1.1K.
  • Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand moved from 26% to 27.1%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand Auckland hair salons in September 2026?

2 changes

  1. In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.

  2. In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Stephen Marr’s and The Cut Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stephen Marr

6 branded search terms

  • stephen marr
  • stephen marr booking
  • stephen marr hair
  • stephen marr hairdresser
  • stephen marr stylists
  • stephenmarr

The Cut Co

1 branded search term

  • the cut co

How the Brand Demand Index is measured

Other head-to-heads among Auckland hair salons

Creator with pink hair and a pink jacket

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