Brandwave

Servilles vs The Cut Co:Which is more popular?

In September 2026, Servilles had more branded searches than The Cut Co among Auckland hair salons in New Zealand. Servilles had about 1,350 branded searches, while The Cut Co had 1,300. Servilles made up 28.1% of all Auckland hair salon searches we track, and The Cut Co accounted for 27.1%. When we asked ChatGPT and Google AI Overviews about Auckland hair salons, The Cut Co appeared in two of the three answers and Servilles in none.

Among Auckland hair salons in New Zealand in September 2026

Who do people search for more?

Servilles and The Cut Co are searched for about as often as each other.

Servilles 1.4K searchesThe Cut Co 1.3K searches

Who does AI mention more?

The Cut Co, mentioned in 2 of 3 answers, Servilles in 0

The Cut Co in 2 of 3Servilles in 0 of 3

Who does AI recommend more?

The Cut Co, the only one of the two named

The Cut Co first in 2Servilles never named

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Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Cut Co was mentioned in two out of three: in two of the three ChatGPT answers. Servilles did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASC Salon1st
  2. Marcelo & Co Hair Design2nd
  3. Stephen Marr3rd
  4. The Cut Co4th
  5. Servilles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Servilles or The Cut Co more popular in search?

This chart shows how often people search Google for Servilles and The Cut Co by name. Each line represents a brand's share of searches for all five Auckland hair salons we track, month by month, from searches in New Zealand.

Servilles and The Cut Co among Auckland hair salons in New Zealand, by month

Share of searches by month for Servilles, The Cut Co. The figures are in the table below the chart.

View monthly share of searches table
MonthServillesThe Cut CoStephen MarrASC SalonMarcelo & Co Hair Design
Oct 202530.4%26%21%14.4%8.2%
Nov 202530%25.8%21.4%14.3%8.5%
Dec 202523%25.9%27.1%14.4%9.6%
Jan 202622.5%32.7%21.9%12.1%10.8%
Feb 202626.6%23.4%25%13.8%11.2%
Mar 202626.1%29.8%20.1%16.4%7.6%
Apr 202625.6%27%22.5%15%10%
May 202624.9%26.1%21.5%17.7%9.8%
Jun 202628.6%26.6%21.7%14.7%8.4%
Jul 202627%26.8%21.4%14.8%9.9%
Aug 202628.1%22%23.1%15.8%11%
Sep 202628.1%27.1%22.1%12.3%10.4%

How has the Servilles and The Cut Co comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: The Cut Co took it in December 2025, Servilles took it in February 2026, The Cut Co took it in March 2026, Servilles took it in June 2026.
  • Across the 12 months ending September 2026, Servilles’ share of searches among Auckland hair salons in New Zealand moved from 30.4% to 28.1%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
  • Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand moved from 26% to 27.1%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand Auckland hair salons in September 2026?

2 changes

  1. In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.

  2. Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Servilles’ and The Cut Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Servilles

12 branded search terms

  • servilles
  • servilles academy salon
  • servilles albany
  • servilles city works
  • servilles hair
  • servilles hair academy
  • servilles hairdresser
  • servilles makeup course
  • servilles mission bay
  • servilles ponsonby
  • servilles salon
  • takapuna servilles

The Cut Co

1 branded search term

  • the cut co

How the Brand Demand Index is measured

Other head-to-heads among Auckland hair salons

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