Brandwave

How popular isMarcelo & Co Hair Design?

In September 2026, people searched for Marcelo & Co Hair Design by name about 500 times in New Zealand, a 16.3% increase from the previous year. These searches made up 10.4% of all New Zealand Auckland hair salon searches, placing Marcelo & Co Hair Design fifth out of five salons. When we asked both ChatGPT and Google AI Overviews about Auckland hair salons, Marcelo & Co Hair Design appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Marcelo & Co Hair Design is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. ServillesShare of searches 28.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. The Cut CoShare of searches 27.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Stephen MarrShare of searches 22.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. ASC SalonShare of searches 12.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Marcelo & Co Hair DesignShare of searches 10.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Marcelo & Co Hair Design appeared in all three answers. Marcelo & Co Hair Design is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASC Salon1st
  2. Marcelo & Co Hair Design2nd
  3. Stephen Marr3rd
  4. The Cut Co4th
  5. Servilles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland hair salons compete with Marcelo & Co Hair Design?

Marcelo & Co Hair Design against Auckland hair salons in New Zealand, by month

Share of searches by month for Servilles, The Cut Co, Stephen Marr, ASC Salon, Marcelo & Co Hair Design. The figures are in the table below the chart.

View monthly share of searches table
MonthServillesThe Cut CoStephen MarrASC SalonMarcelo & Co Hair Design
Oct 202530.4%26%21%14.4%8.2%
Nov 202530%25.8%21.4%14.3%8.5%
Dec 202523%25.9%27.1%14.4%9.6%
Jan 202622.5%32.7%21.9%12.1%10.8%
Feb 202626.6%23.4%25%13.8%11.2%
Mar 202626.1%29.8%20.1%16.4%7.6%
Apr 202625.6%27%22.5%15%10%
May 202624.9%26.1%21.5%17.7%9.8%
Jun 202628.6%26.6%21.7%14.7%8.4%
Jul 202627%26.8%21.4%14.8%9.9%
Aug 202628.1%22%23.1%15.8%11%
Sep 202628.1%27.1%22.1%12.3%10.4%

  1. 1.Servilles

    28.1%

    Held 1st. 1.4K estimated branded searches, +5.5% vs prior month. Share 0 points.

  2. 2.The Cut Co

    27.1%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +5.1 points.

  3. 3.Stephen Marr

    22.1%

    Moved from 2nd to 3rd. 1.1K estimated branded searches, +0.95% vs prior month. Share -1 points.

  4. 4.ASC Salon

    12.3%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  5. 5.Marcelo & Co Hair Design

    10.4%

    Held 5th. 500 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between Marcelo & Co Hair Design and its closest rivals

Every comparison with Marcelo & Co Hair Design

4 comparisons

How has branded search demand for Marcelo & Co Hair Design changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marcelo & Co Hair Design in New Zealand rose from 430 to 500.
  • Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand increased from 8.2% to 10.4%.
  • Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand peaked at 11.2% in February 2026 and was lowest at 7.6% in March 2026.

How did search popularity change for New Zealand Auckland hair salons in September 2026?

5 changes

  1. In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.

  2. In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%.

  3. In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%.

  4. In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.

  5. Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026.

How are Marcelo & Co Hair Design’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Marcelo & Co Hair Design’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marcelo & co hair design
  • marcelo and co

Do you work for Marcelo & Co Hair Design? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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