Brandwave

Marcelo & Co Hair Design vs Stephen Marr:Which is more popular?

In September 2026, Stephen Marr had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. Stephen Marr had about 1,060 branded searches, while Marcelo & Co Hair Design had 500. Stephen Marr made up 22.1% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about Auckland hair salons, Marcelo & Co Hair Design appeared in all three answers and Stephen Marr in two. Marcelo & Co Hair Design was mentioned before Stephen Marr in two out of three answers.

Among Auckland hair salons in New Zealand in September 2026

Who do people search for more?

Stephen Marr, about 2 searches for every 1 for Marcelo & Co Hair Design

Stephen Marr 1.1K searchesMarcelo & Co Hair Design 500 searches

Who does AI mention more?

Marcelo & Co Hair Design, mentioned in every answer we collected

Marcelo & Co Hair Design in 3 of 3Stephen Marr in 2 of 3

Who does AI recommend more?

Marcelo & Co Hair Design, named ahead of Stephen Marr in 2 of 3 answers

Marcelo & Co Hair Design first in 2Stephen Marr first in 1

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Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Marcelo & Co Hair Design appeared in all three answers. Stephen Marr was mentioned in two out of three: in two of the three ChatGPT answers. Marcelo & Co Hair Design was listed before Stephen Marr in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASC Salon1st
  2. Marcelo & Co Hair Design2nd
  3. Stephen Marr3rd
  4. The Cut Co4th
  5. Servilles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Marcelo & Co Hair Design or Stephen Marr more popular in search?

This chart shows how often people search Google for Marcelo & Co Hair Design and Stephen Marr by name. Each line represents a brand's share of searches for all five Auckland hair salons we track, month by month, from searches in New Zealand.

Marcelo & Co Hair Design and Stephen Marr among Auckland hair salons in New Zealand, by month

Share of searches by month for Stephen Marr, Marcelo & Co Hair Design. The figures are in the table below the chart.

View monthly share of searches table
MonthServillesThe Cut CoStephen MarrASC SalonMarcelo & Co Hair Design
Oct 202530.4%26%21%14.4%8.2%
Nov 202530%25.8%21.4%14.3%8.5%
Dec 202523%25.9%27.1%14.4%9.6%
Jan 202622.5%32.7%21.9%12.1%10.8%
Feb 202626.6%23.4%25%13.8%11.2%
Mar 202626.1%29.8%20.1%16.4%7.6%
Apr 202625.6%27%22.5%15%10%
May 202624.9%26.1%21.5%17.7%9.8%
Jun 202628.6%26.6%21.7%14.7%8.4%
Jul 202627%26.8%21.4%14.8%9.9%
Aug 202628.1%22%23.1%15.8%11%
Sep 202628.1%27.1%22.1%12.3%10.4%

How has the Marcelo & Co Hair Design and Stephen Marr comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland hair salons in September 2026?

3 changes

  1. In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.

  2. In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%.

  3. In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Marcelo & Co Hair Design’s and Stephen Marr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marcelo & Co Hair Design

2 branded search terms

  • marcelo & co hair design
  • marcelo and co

Stephen Marr

6 branded search terms

  • stephen marr
  • stephen marr booking
  • stephen marr hair
  • stephen marr hairdresser
  • stephen marr stylists
  • stephenmarr

How the Brand Demand Index is measured

Other head-to-heads among Auckland hair salons

Creator with pink hair and a pink jacket

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