ASC Salon vs Marcelo & Co Hair Design:Which is more popular?
In September 2026, ASC Salon had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. ASC Salon had about 590 branded searches, while Marcelo & Co Hair Design had 500. ASC Salon made up 12.3% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about Auckland hair salons, both ASC Salon and Marcelo & Co Hair Design appeared in all three answers. ASC Salon was mentioned before Marcelo & Co Hair Design in two out of three answers.
Who do people search for more?
ASC Salon, about 18% more searches than Marcelo & Co Hair Design
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
ASC Salon, named ahead of Marcelo & Co Hair Design in 2 of 3 answers
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Top Auckland hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, both ASC Salon and Marcelo & Co Hair Design showed up in all three answers. ASC Salon was listed before Marcelo & Co Hair Design in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ASC Salon3 of 3Named in 3 of 3 ChatGPT answers
- Marcelo & Co Hair Design3 of 3Named in 3 of 3 ChatGPT answers
- The Cut Co2 of 3Named in 2 of 3 ChatGPT answers
Stephen Marr2 of 3Named in 2 of 3 ChatGPT answers
Servilles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Auckland, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Auckland, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ASC Salon or Marcelo & Co Hair Design more popular in search?
This chart shows how often people search Google for ASC Salon and Marcelo & Co Hair Design by name. Each line represents a brand's share of searches for all five Auckland hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for ASC Salon, Marcelo & Co Hair Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | Servilles | The Cut Co | Stephen Marr | ASC Salon | Marcelo & Co Hair Design |
|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 26% | 21% | 14.4% | 8.2% |
| Nov 2025 | 30% | 25.8% | 21.4% | 14.3% | 8.5% |
| Dec 2025 | 23% | 25.9% | 27.1% | 14.4% | 9.6% |
| Jan 2026 | 22.5% | 32.7% | 21.9% | 12.1% | 10.8% |
| Feb 2026 | 26.6% | 23.4% | 25% | 13.8% | 11.2% |
| Mar 2026 | 26.1% | 29.8% | 20.1% | 16.4% | 7.6% |
| Apr 2026 | 25.6% | 27% | 22.5% | 15% | 10% |
| May 2026 | 24.9% | 26.1% | 21.5% | 17.7% | 9.8% |
| Jun 2026 | 28.6% | 26.6% | 21.7% | 14.7% | 8.4% |
| Jul 2026 | 27% | 26.8% | 21.4% | 14.8% | 9.9% |
| Aug 2026 | 28.1% | 22% | 23.1% | 15.8% | 11% |
| Sep 2026 | 28.1% | 27.1% | 22.1% | 12.3% | 10.4% |
How has the ASC Salon and Marcelo & Co Hair Design comparison changed over the last 12 months?
3 findings
- ASC Salon was ahead of Marcelo & Co Hair Design in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASC Salon’s share of searches among Auckland hair salons in New Zealand moved from 14.4% to 12.3%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand moved from 8.2% to 10.4%, and its estimated monthly branded searches moved from 410 to 500.
How did search popularity change for New Zealand Auckland hair salons in September 2026?
2 changes
In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%.
In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ASC Salon’s and Marcelo & Co Hair Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASC Salon
1 branded search term
- asc salon
Marcelo & Co Hair Design
2 branded search terms
- marcelo & co hair design
- marcelo and co
Other head-to-heads among Auckland hair salons
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