Brandwave

How popular isASC Salon?

In September 2026, people searched for ASC Salon by name about 720 times in New Zealand, about the same as the previous year. These searches made up 12.3% of all New Zealand Auckland hair salon searches, placing ASC Salon fourth out of five salons. When we asked both ChatGPT and Google AI Overviews about Auckland hair salons, ASC Salon appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

ASC Salon is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. ServillesShare of searches 28.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. The Cut CoShare of searches 27.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Stephen MarrShare of searches 22.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. ASC SalonShare of searches 12.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Marcelo & Co Hair DesignShare of searches 10.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
ASC Salon website (opens in a new tab)

Follow ASC Salon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Auckland hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, ASC Salon appeared in all three answers. ASC Salon is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASC Salon1st
  2. Marcelo & Co Hair Design2nd
  3. Stephen Marr3rd
  4. The Cut Co4th
  5. Servilles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland hair salons compete with ASC Salon?

ASC Salon against Auckland hair salons in New Zealand, by month

Share of searches by month for Servilles, The Cut Co, Stephen Marr, ASC Salon, Marcelo & Co Hair Design. The figures are in the table below the chart.

View monthly share of searches table
MonthServillesThe Cut CoStephen MarrASC SalonMarcelo & Co Hair Design
Oct 202530.4%26%21%14.4%8.2%
Nov 202530%25.8%21.4%14.3%8.5%
Dec 202523%25.9%27.1%14.4%9.6%
Jan 202622.5%32.7%21.9%12.1%10.8%
Feb 202626.6%23.4%25%13.8%11.2%
Mar 202626.1%29.8%20.1%16.4%7.6%
Apr 202625.6%27%22.5%15%10%
May 202624.9%26.1%21.5%17.7%9.8%
Jun 202628.6%26.6%21.7%14.7%8.4%
Jul 202627%26.8%21.4%14.8%9.9%
Aug 202628.1%22%23.1%15.8%11%
Sep 202628.1%27.1%22.1%12.3%10.4%

  1. 1.Servilles

    28.1%

    Held 1st. 1.4K estimated branded searches, +5.5% vs prior month. Share 0 points.

  2. 2.The Cut Co

    27.1%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +5.1 points.

  3. 3.Stephen Marr

    22.1%

    Moved from 2nd to 3rd. 1.1K estimated branded searches, +0.95% vs prior month. Share -1 points.

  4. 4.ASC Salon

    12.3%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  5. 5.Marcelo & Co Hair Design

    10.4%

    Held 5th. 500 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between ASC Salon and its closest rivals

Every comparison with ASC Salon

4 comparisons

How has branded search demand for ASC Salon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASC Salon in New Zealand held steady at 720.
  • Across the 12 months ending September 2026, ASC Salon’s share of searches among Auckland hair salons in New Zealand decreased from 14.4% to 12.3%.
  • Across the 12 months ending September 2026, ASC Salon’s share of searches among Auckland hair salons in New Zealand peaked at 17.7% in May 2026 and was lowest at 12.1% in January 2026.

How did search popularity change for New Zealand Auckland hair salons in September 2026?

5 changes

  1. In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches.

  2. In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%.

  3. In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%.

  4. In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%.

  5. Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026.

How are ASC Salon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ASC Salon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asc salon

Do you work for ASC Salon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ASC Salon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free