Kess Hair & Beauty vs Servilles:Which is more popular?
In September 2026, Servilles had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Servilles had about 1,610 branded searches, while Kess Hair & Beauty had 590. Servilles made up 7.2% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Kess Hair & Beauty appeared in two of the three answers and Servilles in none.
Who do people search for more?
Servilles, about 3 searches for every 1 for Kess Hair & Beauty
Who does AI mention more?
Kess Hair & Beauty, mentioned in 2 of 3 answers, Servilles in 0
Who does AI recommend more?
Kess Hair & Beauty, the only one of the two named
Follow Kess Hair & Beauty vs Servilles and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Servilles did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Just Cuts3 of 3Named in 3 of 3 ChatGPT answers
Vivo Hair3 of 3Named in 3 of 3 ChatGPT answers
Rodney Wayne2 of 3Named in 2 of 3 ChatGPT answers- Kess Hair & Beauty2 of 3Named in 2 of 3 ChatGPT answers
- Servilles0 of 3Named in 0 of 3 ChatGPT answers
Stephen Marr0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“Which hair salon chain should I book in New Zealand?”
Asked ChatGPT
“What are the best hair salon chains in New Zealand?”
Asked ChatGPT
“What's the best hair salon chain in New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hair salon”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kess Hair & Beauty or Servilles more popular in search?
This chart shows how often people search Google for Kess Hair & Beauty and Servilles by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.
Share of searches by month for Servilles, Kess Hair & Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rodney Wayne | Just Cuts | Vivo Hair | Servilles | Stephen Marr | Kess Hair & Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 26.4% | 24.5% | 5.9% | 3.9% | 2.2% |
| Nov 2025 | 36% | 24.3% | 28.5% | 5.3% | 3.9% | 2.1% |
| Dec 2025 | 38.4% | 28.6% | 21.6% | 4.5% | 4.5% | 2.4% |
| Jan 2026 | 36.7% | 30.1% | 23% | 4.6% | 3.8% | 1.7% |
| Feb 2026 | 37% | 26.3% | 23.3% | 5.3% | 6% | 2.1% |
| Mar 2026 | 37.3% | 25% | 22.5% | 6.8% | 5.9% | 2.5% |
| Apr 2026 | 35.6% | 30% | 22.4% | 5.5% | 4.6% | 2% |
| May 2026 | 36.6% | 26.3% | 22.9% | 5.7% | 6% | 2.5% |
| Jun 2026 | 37.5% | 23.3% | 24.2% | 6.8% | 6.1% | 2.2% |
| Jul 2026 | 36.8% | 26.8% | 23.3% | 6% | 4.6% | 2.5% |
| Aug 2026 | 37.2% | 26.8% | 23.4% | 5.9% | 4.6% | 2.1% |
| Sep 2026 | 33% | 28.1% | 24.2% | 7.2% | 4.8% | 2.6% |
How has the Kess Hair & Beauty and Servilles comparison changed over the last 12 months?
3 findings
- Servilles was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among hair salon chains in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Servilles’ share of searches among hair salon chains in New Zealand moved from 5.9% to 7.2%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand hair salon chains in September 2026?
2 changes
In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%.
In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and Servilles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kess Hair & Beauty
1 branded search term
- kess hair
Servilles
10 branded search terms
- servilles
- servilles academy salon
- servilles albany
- servilles city works
- servilles hair
- servilles makeup course
- servilles mission bay
- servilles ponsonby
- servilles salon
- takapuna servilles
Other head-to-heads among hair salon chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.