Just Cuts vs Servilles:Which is more popular by branded search in New Zealand?
In August 2026, Just Cuts had more branded searches than Servilles among hair salon chains in New Zealand. Just Cuts was estimated to have 11K branded searches compared to Servilles’ 1.7K, and held a 36.9% Share of Search versus Servilles’ 5.6%.
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Which is more popular in search, Just Cuts or Servilles?
Compare the hair salon chains New Zealanders book haircuts and colour with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Just Cuts, Servilles. The figures are in the table below the chart.
View monthly share of search table
| Month | Rodney Wayne | Just Cuts | Stephen Marr | Servilles |
|---|---|---|---|---|
| Oct 2025 | 45.4% | 36.5% | 12.4% | 5.7% |
| Nov 2025 | 47.1% | 35% | 12.6% | 5.3% |
| Dec 2025 | 44.4% | 37.7% | 13.8% | 4.1% |
| Jan 2026 | 43.9% | 40.2% | 11.4% | 4.6% |
| Feb 2026 | 41.8% | 35.8% | 17.3% | 5.1% |
| Mar 2026 | 43.3% | 33.8% | 16.7% | 6.2% |
| Apr 2026 | 41.7% | 39.9% | 13.3% | 5.1% |
| May 2026 | 42.5% | 35.1% | 17.1% | 5.3% |
| Jun 2026 | 42.3% | 33.4% | 17.9% | 6.4% |
| Jul 2026 | 42.8% | 37.5% | 13.6% | 6% |
| Aug 2026 | 43.8% | 36.9% | 13.7% | 5.6% |
| Sep 2026 | — | — | — | — |
How has the Just Cuts and Servilles comparison changed over the last 12 months?
3 findings
- Just Cuts was ahead of Servilles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Just Cuts’ estimated Share of Search among hair salon chains in New Zealand moved from 36.5% to 36.9%, and its estimated monthly branded searches moved from 12K to 11K.
- Across the 11 months ending August 2026, Servilles’ estimated Share of Search among hair salon chains in New Zealand moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand hair salon chains in August 2026?
2 changes
In August 2026, Just Cuts lost estimated Share of Search among hair salon chains in New Zealand, from 37.5% to 36.9%.
Estimated monthly branded searches for Servilles in New Zealand fell 11.1% over 11 measured months, from 1.9K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Just Cuts’ and Servilles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Just Cuts
30 branded search terms
- just cuts
- just cuts botany
- just cuts coastlands
- just cuts cost
- just cuts hair prices
- just cuts hair salon
- just cuts haircut
- just cuts hairdresser
- just cuts lower hutt
- just cuts near me
- just cuts new zealand
- just cuts north west
- just cuts northland
- just cuts nz
- just cuts online
- just cuts ormiston
- just cuts queensgate
- just cuts richmond
- just cuts st lukes
- just cuts st lukes prices
- just cuts sylvia park
- just cuts the base
- just cuts the palms
- justcuts
- justcuts app
- justcuts bethlehem
- justcuts co nz
- justcuts near me
- justcuts nz
- justcuts price
Servilles
22 branded search terms
- servilles
- servilles academy auckland
- servilles academy of hairdressing
- servilles academy reviews
- servilles academy salon
- servilles albany
- servilles auckland
- servilles city works
- servilles com
- servilles hair
- servilles hair academy
- servilles hair salon
- servilles hair salon auckland
- servilles hairdresser
- servilles makeup course
- servilles mission bay
- servilles near me
- servilles nz
- servilles ponsonby
- servilles prices
- servilles salon
- takapuna servilles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.