Kess Hair & Beauty vs Rodney Wayne:Which is more popular?
In September 2026, Rodney Wayne had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Rodney Wayne had about 7,350 branded searches, while Kess Hair & Beauty had 590. Rodney Wayne made up 33% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Kess Hair & Beauty and Rodney Wayne each appeared in two of the three answers. Rodney Wayne was mentioned before Kess Hair & Beauty in two out of three answers.
Who do people search for more?
Rodney Wayne, about 12 searches for every 1 for Kess Hair & Beauty
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Rodney Wayne, named ahead of Kess Hair & Beauty in 2 of 3 answers
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kess Hair & Beauty and Rodney Wayne were each mentioned in two out of three: in two of the three ChatGPT answers. Rodney Wayne was listed before Kess Hair & Beauty in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Just Cuts3 of 3Named in 3 of 3 ChatGPT answers
Vivo Hair3 of 3Named in 3 of 3 ChatGPT answers- Rodney Wayne2 of 3Named in 2 of 3 ChatGPT answers
Kess Hair & Beauty2 of 3Named in 2 of 3 ChatGPT answers
Servilles0 of 3Named in 0 of 3 ChatGPT answers
Stephen Marr0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“Which hair salon chain should I book in New Zealand?”
Asked ChatGPT
“What are the best hair salon chains in New Zealand?”
Asked ChatGPT
“What's the best hair salon chain in New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hair salon”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kess Hair & Beauty or Rodney Wayne more popular in search?
This chart shows how often people search Google for Kess Hair & Beauty and Rodney Wayne by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.
Share of searches by month for Rodney Wayne, Kess Hair & Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rodney Wayne | Just Cuts | Vivo Hair | Servilles | Stephen Marr | Kess Hair & Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 26.4% | 24.5% | 5.9% | 3.9% | 2.2% |
| Nov 2025 | 36% | 24.3% | 28.5% | 5.3% | 3.9% | 2.1% |
| Dec 2025 | 38.4% | 28.6% | 21.6% | 4.5% | 4.5% | 2.4% |
| Jan 2026 | 36.7% | 30.1% | 23% | 4.6% | 3.8% | 1.7% |
| Feb 2026 | 37% | 26.3% | 23.3% | 5.3% | 6% | 2.1% |
| Mar 2026 | 37.3% | 25% | 22.5% | 6.8% | 5.9% | 2.5% |
| Apr 2026 | 35.6% | 30% | 22.4% | 5.5% | 4.6% | 2% |
| May 2026 | 36.6% | 26.3% | 22.9% | 5.7% | 6% | 2.5% |
| Jun 2026 | 37.5% | 23.3% | 24.2% | 6.8% | 6.1% | 2.2% |
| Jul 2026 | 36.8% | 26.8% | 23.3% | 6% | 4.6% | 2.5% |
| Aug 2026 | 37.2% | 26.8% | 23.4% | 5.9% | 4.6% | 2.1% |
| Sep 2026 | 33% | 28.1% | 24.2% | 7.2% | 4.8% | 2.6% |
How has the Kess Hair & Beauty and Rodney Wayne comparison changed over the last 12 months?
3 findings
- Rodney Wayne was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among hair salon chains in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Rodney Wayne’s share of searches among hair salon chains in New Zealand moved from 37% to 33%, and its estimated monthly branded searches moved from 10K to 7.3K.
How did search popularity change for New Zealand hair salon chains in September 2026?
2 changes
In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.
In September 2026, Rodney Wayne lost share of searches among hair salon chains in New Zealand, from 37.2% to 33%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and Rodney Wayne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kess Hair & Beauty
1 branded search term
- kess hair
Rodney Wayne
22 branded search terms
- albany rodney wayne
- botany rodney wayne
- eastridge rodney wayne
- rodney wayne
- rodney wayne albany
- rodney wayne bethlehem
- rodney wayne booking
- rodney wayne botany
- rodney wayne eastridge
- rodney wayne hair
- rodney wayne haircut
- rodney wayne hamilton
- rodney wayne hornby
- rodney wayne lynnmall
- rodney wayne manners
- rodney wayne manukau
- rodney wayne northlands
- rodney wayne ormiston
- rodney wayne queensgate
- rodney wayne riccarton
- rodney wayne westgate
- rodneywayne
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