Brandwave

How popular isKess Hair & Beauty?

In September 2026, people searched for Kess Hair & Beauty by name about 3,810 times in New Zealand, about the same as the previous year. These searches made up 2.9% of all New Zealand Hamilton hair salon searches, placing Kess Hair & Beauty sixth out of six salons. When we asked both ChatGPT and Google AI Overviews about Hamilton hair salons, Kess Hair & Beauty appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Kess Hair & Beauty is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Ktizo HairShare of searches 54.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Rodney WayneShare of searches 23.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. FabrikShare of searches 8.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Fox Hair Blonde BarShare of searches 4.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Kess Hair & BeautyShare of searches 2.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Hamilton hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Kess Hair & Beauty is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fabrik1st
  2. Jingles Hair Design2nd
  3. Fox Hair Blonde Bar3rd
  4. Kess Hair & Beauty4th
  5. Ktizo Hair–
  6. Rodney Wayne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton hair salons compete with Kess Hair & Beauty?

Kess Hair & Beauty against Hamilton hair salons in New Zealand, by month

Share of searches by month for Ktizo Hair, Rodney Wayne, Fabrik, Fox Hair Blonde Bar, Jingles Hair Design, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthKtizo HairRodney WayneFabrikFox Hair Blonde BarJingles Hair DesignKess Hair & Beauty
Oct 202555.4%26.8%8%6.3%1.8%1.8%
Nov 202550.4%25.6%14.5%6%1.7%1.7%
Dec 202547.2%32.1%13.2%3.8%0.94%2.8%
Jan 202651.4%24.8%12.8%8.3%1.8%0.92%
Feb 202652.7%24.1%12.5%6.3%2.7%1.8%
Mar 202656%21%11%7%3%2%
Apr 202657%20.4%9.7%7.5%3.2%2.2%
May 202659.6%20.2%7.9%5.6%4.5%2.2%
Jun 202655.4%23.8%8.9%6.9%2%3%
Jul 202656.5%20%12.2%6.1%3.5%1.7%
Aug 202649.5%20.6%13.1%6.5%8.4%1.9%
Sep 202654.9%23.5%8.8%4.9%4.9%2.9%

  1. 1.Ktizo Hair

    54.9%

    Held 1st. 560 estimated branded searches, +5.7% vs prior month. Share +5.4 points.

  2. 2.Rodney Wayne

    23.5%

    Held 2nd. 240 estimated branded searches, +9.1% vs prior month. Share +3 points.

  3. 3.Fabrik

    8.8%

    Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -4.3 points.

  4. 4.Fox Hair Blonde Bar

    4.9%

    Moved from 5th to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -1.6 points.

  5. 5.Jingles Hair Design

    4.9%

    Moved from 4th to 5th. 50 estimated branded searches, -44.4% vs prior month. Share -3.5 points.

  6. 6.Kess Hair & Beauty

    2.9%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.1 points.

Compare popularity between Kess Hair & Beauty and its closest rivals

Every comparison with Kess Hair & Beauty

17 comparisons

How has branded search demand for Kess Hair & Beauty changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kess Hair & Beauty in New Zealand held steady at 3.8K.
  • Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among Hamilton hair salons in New Zealand increased from 1.8% to 2.9%.
  • Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among Hamilton hair salons in New Zealand peaked at 3% in June 2026 and was lowest at 0.92% in January 2026.

How did search popularity change for New Zealand Hamilton hair salons in September 2026?

6 changes

  1. In September 2026, Ktizo Hair gained share of searches among Hamilton hair salons in New Zealand, from 49.5% to 54.9%.

  2. In September 2026, Rodney Wayne gained share of searches among Hamilton hair salons in New Zealand, from 20.6% to 23.5%.

  3. In September 2026, Kess Hair & Beauty gained share of searches among Hamilton hair salons in New Zealand, from 1.9% to 2.9%.

  4. In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%.

  5. In September 2026, Jingles Hair Design lost share of searches among Hamilton hair salons in New Zealand, from 8.4% to 4.9%.

  6. In September 2026, Fox Hair Blonde Bar lost share of searches among Hamilton hair salons in New Zealand, from 6.5% to 4.9%.

How are Kess Hair & Beauty’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kess hair
  • kess hair & beauty
  • kess hair and beauty
  • kess hair beauty
  • kess hair chartwell
  • kess hair salon
  • kess hairdressers

Do you work for Kess Hair & Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kess Hair & Beauty compete?

Kess Hair & Beauty is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains6th of 62.6%Show ranking
Palmerston North hair salons9th of 115.9%Show ranking
Hamilton hair salons6th of 62.9%Shown above
New Plymouth hair salons4th of 910.2%Show ranking
Creator with pink hair and a pink jacket

Is Kess Hair & Beauty your brand?

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