Fabrik vs Kess Hair & Beauty:Which is more popular?
In September 2026, Fabrik had more branded searches than Kess Hair & Beauty among Hamilton hair salons in New Zealand. Fabrik had about 90 branded searches, while Kess Hair & Beauty had 30. Fabrik made up 8.8% of all Hamilton hair salon searches we track, and Kess Hair & Beauty accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Hamilton hair salons, Fabrik appeared in all three answers and Kess Hair & Beauty in two. Fabrik was mentioned before Kess Hair & Beauty in every answer.
Who do people search for more?
Fabrik, about 3 searches for every 1 for Kess Hair & Beauty
Who does AI mention more?
Fabrik, mentioned in every answer we collected
Who does AI recommend more?
Fabrik, named ahead of Kess Hair & Beauty in every answer
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Top Hamilton hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Fabrik appeared in all three answers. Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Fabrik was listed before Kess Hair & Beauty in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fabrik3 of 3Named in 3 of 3 ChatGPT answers
- Jingles Hair Design3 of 3Named in 3 of 3 ChatGPT answers
Fox Hair Blonde Bar2 of 3Named in 2 of 3 ChatGPT answers
Kess Hair & Beauty2 of 3Named in 2 of 3 ChatGPT answers
Ktizo Hair0 of 3Named in 0 of 3 ChatGPT answers
Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Hamilton, New Zealand for a new haircut?”
Searched Google, AI Overview
“best hair salon hamilton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fabrik or Kess Hair & Beauty more popular in search?
This chart shows how often people search Google for Fabrik and Kess Hair & Beauty by name. Each line represents a brand's share of searches for all six Hamilton hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Fabrik, Kess Hair & Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ktizo Hair | Rodney Wayne | Fabrik | Fox Hair Blonde Bar | Jingles Hair Design | Kess Hair & Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 26.8% | 8% | 6.3% | 1.8% | 1.8% |
| Nov 2025 | 50.4% | 25.6% | 14.5% | 6% | 1.7% | 1.7% |
| Dec 2025 | 47.2% | 32.1% | 13.2% | 3.8% | 0.94% | 2.8% |
| Jan 2026 | 51.4% | 24.8% | 12.8% | 8.3% | 1.8% | 0.92% |
| Feb 2026 | 52.7% | 24.1% | 12.5% | 6.3% | 2.7% | 1.8% |
| Mar 2026 | 56% | 21% | 11% | 7% | 3% | 2% |
| Apr 2026 | 57% | 20.4% | 9.7% | 7.5% | 3.2% | 2.2% |
| May 2026 | 59.6% | 20.2% | 7.9% | 5.6% | 4.5% | 2.2% |
| Jun 2026 | 55.4% | 23.8% | 8.9% | 6.9% | 2% | 3% |
| Jul 2026 | 56.5% | 20% | 12.2% | 6.1% | 3.5% | 1.7% |
| Aug 2026 | 49.5% | 20.6% | 13.1% | 6.5% | 8.4% | 1.9% |
| Sep 2026 | 54.9% | 23.5% | 8.8% | 4.9% | 4.9% | 2.9% |
How has the Fabrik and Kess Hair & Beauty comparison changed over the last 12 months?
3 findings
- Fabrik was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand moved from 8% to 8.8%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among Hamilton hair salons in New Zealand moved from 1.8% to 2.9%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand Hamilton hair salons in September 2026?
2 changes
In September 2026, Kess Hair & Beauty gained share of searches among Hamilton hair salons in New Zealand, from 1.9% to 2.9%.
In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fabrik’s and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fabrik
1 branded search term
- fabrik hamilton
Kess Hair & Beauty
1 branded search term
- kess hair chartwell
Other head-to-heads among Hamilton hair salons
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