Brandwave

Fabrik vs Ktizo Hair:Which is more popular?

In September 2026, Ktizo Hair had more branded searches than Fabrik among Hamilton hair salons in New Zealand. Ktizo Hair had about 560 branded searches, while Fabrik had 90. Ktizo Hair made up 54.9% of all Hamilton hair salon searches we track, and Fabrik accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about Hamilton hair salons, Fabrik appeared in all three answers and Ktizo Hair in none.

Among Hamilton hair salons in New Zealand in September 2026

Who do people search for more?

Ktizo Hair, about 6 searches for every 1 for Fabrik

Ktizo Hair 560 searchesFabrik 90 searches

Who does AI mention more?

Fabrik, mentioned in every answer we collected

Fabrik in 3 of 3Ktizo Hair in 0 of 3

Who does AI recommend more?

Fabrik, the only one of the two named

Fabrik first in 3Ktizo Hair never named

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Top Hamilton hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fabrik appeared in all three answers. Ktizo Hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fabrik1st
  2. Jingles Hair Design2nd
  3. Fox Hair Blonde Bar3rd
  4. Kess Hair & Beauty4th
  5. Ktizo Hair–
  6. Rodney Wayne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fabrik or Ktizo Hair more popular in search?

This chart shows how often people search Google for Fabrik and Ktizo Hair by name. Each line represents a brand's share of searches for all six Hamilton hair salons we track, month by month, from searches in New Zealand.

Fabrik and Ktizo Hair among Hamilton hair salons in New Zealand, by month

Share of searches by month for Ktizo Hair, Fabrik. The figures are in the table below the chart.

View monthly share of searches table
MonthKtizo HairRodney WayneFabrikFox Hair Blonde BarJingles Hair DesignKess Hair & Beauty
Oct 202555.4%26.8%8%6.3%1.8%1.8%
Nov 202550.4%25.6%14.5%6%1.7%1.7%
Dec 202547.2%32.1%13.2%3.8%0.94%2.8%
Jan 202651.4%24.8%12.8%8.3%1.8%0.92%
Feb 202652.7%24.1%12.5%6.3%2.7%1.8%
Mar 202656%21%11%7%3%2%
Apr 202657%20.4%9.7%7.5%3.2%2.2%
May 202659.6%20.2%7.9%5.6%4.5%2.2%
Jun 202655.4%23.8%8.9%6.9%2%3%
Jul 202656.5%20%12.2%6.1%3.5%1.7%
Aug 202649.5%20.6%13.1%6.5%8.4%1.9%
Sep 202654.9%23.5%8.8%4.9%4.9%2.9%

How has the Fabrik and Ktizo Hair comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton hair salons in September 2026?

2 changes

  1. In September 2026, Ktizo Hair gained share of searches among Hamilton hair salons in New Zealand, from 49.5% to 54.9%.

  2. In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fabrik’s and Ktizo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fabrik

1 branded search term

  • fabrik hamilton

Ktizo Hair

2 branded search terms

  • ktizo
  • ktizo hair

How the Brand Demand Index is measured

Other head-to-heads among Hamilton hair salons

Creator with pink hair and a pink jacket

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