Brandwave

How popular isFabrik?

In September 2026, people searched for Fabrik by name about 170 times in New Zealand, a 54.5% increase from the previous year. These searches made up 8.8% of all New Zealand Hamilton hair salon searches, placing Fabrik third out of six salons. When we asked both ChatGPT and Google AI Overviews about Hamilton hair salons, Fabrik appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Fabrik is the third most searched of 6 competitors and the most recommended in AI answers.

  1. Ktizo HairShare of searches 54.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Rodney WayneShare of searches 23.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. FabrikShare of searches 8.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Fox Hair Blonde BarShare of searches 4.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Jingles Hair DesignShare of searches 4.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Hamilton hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fabrik appeared in all three answers. Fabrik is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fabrik1st
  2. Jingles Hair Design2nd
  3. Fox Hair Blonde Bar3rd
  4. Kess Hair & Beauty4th
  5. Ktizo Hair–
  6. Rodney Wayne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton hair salons compete with Fabrik?

Fabrik against Hamilton hair salons in New Zealand, by month

Share of searches by month for Ktizo Hair, Rodney Wayne, Fabrik, Fox Hair Blonde Bar, Jingles Hair Design, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthKtizo HairRodney WayneFabrikFox Hair Blonde BarJingles Hair DesignKess Hair & Beauty
Oct 202555.4%26.8%8%6.3%1.8%1.8%
Nov 202550.4%25.6%14.5%6%1.7%1.7%
Dec 202547.2%32.1%13.2%3.8%0.94%2.8%
Jan 202651.4%24.8%12.8%8.3%1.8%0.92%
Feb 202652.7%24.1%12.5%6.3%2.7%1.8%
Mar 202656%21%11%7%3%2%
Apr 202657%20.4%9.7%7.5%3.2%2.2%
May 202659.6%20.2%7.9%5.6%4.5%2.2%
Jun 202655.4%23.8%8.9%6.9%2%3%
Jul 202656.5%20%12.2%6.1%3.5%1.7%
Aug 202649.5%20.6%13.1%6.5%8.4%1.9%
Sep 202654.9%23.5%8.8%4.9%4.9%2.9%

  1. 1.Ktizo Hair

    54.9%

    Held 1st. 560 estimated branded searches, +5.7% vs prior month. Share +5.4 points.

  2. 2.Rodney Wayne

    23.5%

    Held 2nd. 240 estimated branded searches, +9.1% vs prior month. Share +3 points.

  3. 3.Fabrik

    8.8%

    Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -4.3 points.

  4. 4.Fox Hair Blonde Bar

    4.9%

    Moved from 5th to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -1.6 points.

  5. 5.Jingles Hair Design

    4.9%

    Moved from 4th to 5th. 50 estimated branded searches, -44.4% vs prior month. Share -3.5 points.

  6. 6.Kess Hair & Beauty

    2.9%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.1 points.

Compare popularity between Fabrik and its closest rivals

Every comparison with Fabrik

3 comparisons

How has branded search demand for Fabrik changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fabrik in New Zealand rose from 110 to 170.
  • Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand increased from 8% to 8.8%.
  • Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand peaked at 14.5% in November 2025 and was lowest at 7.9% in May 2026.

How did search popularity change for New Zealand Hamilton hair salons in September 2026?

6 changes

  1. In September 2026, Ktizo Hair gained share of searches among Hamilton hair salons in New Zealand, from 49.5% to 54.9%.

  2. In September 2026, Rodney Wayne gained share of searches among Hamilton hair salons in New Zealand, from 20.6% to 23.5%.

  3. In September 2026, Kess Hair & Beauty gained share of searches among Hamilton hair salons in New Zealand, from 1.9% to 2.9%.

  4. In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%.

  5. In September 2026, Jingles Hair Design lost share of searches among Hamilton hair salons in New Zealand, from 8.4% to 4.9%.

  6. In September 2026, Fox Hair Blonde Bar lost share of searches among Hamilton hair salons in New Zealand, from 6.5% to 4.9%.

How are Fabrik’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fabrik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fabrik hamilton

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How the Brand Demand Index is measured

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