Brandwave

Fabrik vs Fox Hair Blonde Bar:Which is more popular?

In September 2026, Fabrik had more branded searches than Fox Hair Blonde Bar among Hamilton hair salons in New Zealand. Fabrik had about 90 branded searches, while Fox Hair Blonde Bar had 50. Fabrik made up 8.8% of all Hamilton hair salon searches we track, and Fox Hair Blonde Bar accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about Hamilton hair salons, Fabrik appeared in all three answers and Fox Hair Blonde Bar in two. Fabrik was mentioned before Fox Hair Blonde Bar in every answer.

Among Hamilton hair salons in New Zealand in September 2026

Who do people search for more?

Fabrik, about 80% more searches than Fox Hair Blonde Bar

Fabrik 90 searchesFox Hair Blonde Bar 50 searches

Who does AI mention more?

Fabrik, mentioned in every answer we collected

Fabrik in 3 of 3Fox Hair Blonde Bar in 2 of 3

Who does AI recommend more?

Fabrik, named ahead of Fox Hair Blonde Bar in every answer

Fabrik first in 3Fox Hair Blonde Bar never first

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Top Hamilton hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fabrik appeared in all three answers. Fox Hair Blonde Bar was mentioned in two out of three: in two of the three ChatGPT answers. Fabrik was listed before Fox Hair Blonde Bar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fabrik1st
  2. Jingles Hair Design2nd
  3. Fox Hair Blonde Bar3rd
  4. Kess Hair & Beauty4th
  5. Ktizo Hair–
  6. Rodney Wayne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fabrik or Fox Hair Blonde Bar more popular in search?

This chart shows how often people search Google for Fabrik and Fox Hair Blonde Bar by name. Each line represents a brand's share of searches for all six Hamilton hair salons we track, month by month, from searches in New Zealand.

Fabrik and Fox Hair Blonde Bar among Hamilton hair salons in New Zealand, by month

Share of searches by month for Fabrik, Fox Hair Blonde Bar. The figures are in the table below the chart.

View monthly share of searches table
MonthKtizo HairRodney WayneFabrikFox Hair Blonde BarJingles Hair DesignKess Hair & Beauty
Oct 202555.4%26.8%8%6.3%1.8%1.8%
Nov 202550.4%25.6%14.5%6%1.7%1.7%
Dec 202547.2%32.1%13.2%3.8%0.94%2.8%
Jan 202651.4%24.8%12.8%8.3%1.8%0.92%
Feb 202652.7%24.1%12.5%6.3%2.7%1.8%
Mar 202656%21%11%7%3%2%
Apr 202657%20.4%9.7%7.5%3.2%2.2%
May 202659.6%20.2%7.9%5.6%4.5%2.2%
Jun 202655.4%23.8%8.9%6.9%2%3%
Jul 202656.5%20%12.2%6.1%3.5%1.7%
Aug 202649.5%20.6%13.1%6.5%8.4%1.9%
Sep 202654.9%23.5%8.8%4.9%4.9%2.9%

How has the Fabrik and Fox Hair Blonde Bar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton hair salons in September 2026?

2 changes
  1. In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%.

  2. In September 2026, Fox Hair Blonde Bar lost share of searches among Hamilton hair salons in New Zealand, from 6.5% to 4.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fabrik’s and Fox Hair Blonde Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fabrik

1 branded search term

  • fabrik hamilton

Fox Hair Blonde Bar

1 branded search term

  • fox hair hamilton

How the Brand Demand Index is measured

Other head-to-heads among Hamilton hair salons

Creator with pink hair and a pink jacket

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