Kess Hair & Beauty vs The Cutting Edge Hair Studio:Which is more popular by branded search in New Zealand?
In August 2026, Kess Hair & Beauty had more branded searches than The Cutting Edge Hair Studio among new plymouth hair salons in New Zealand. Kess Hair & Beauty was estimated to have 3.7K branded searches compared to The Cutting Edge Hair Studio’s 60, and held a 9.7% Share of Search versus The Cutting Edge Hair Studio’s 0.16%.
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Which is more popular in search, Kess Hair & Beauty or The Cutting Edge Hair Studio?
Compare New Plymouth hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kess Hair & Beauty, The Cutting Edge Hair Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | Kess Hair & Beauty | Ash Hair & Beauty | LOLA Hair Studio | Be Ba Bo Hair Studio | The Cutting Edge Hair Studio |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 9.2% | 0.56% | 0.74% | 0.2% | 0.22% |
| Nov 2025 | 90.2% | 8.4% | 0.33% | 0.58% | 0.23% | 0.25% |
| Dec 2025 | 87.1% | 11.3% | 0.54% | 0.56% | 0.31% | 0.22% |
| Jan 2026 | 89.4% | 8.7% | 0.45% | 0.8% | 0.31% | 0.34% |
| Feb 2026 | 87.3% | 10.6% | 0.58% | 0.8% | 0.39% | 0.33% |
| Mar 2026 | 87.5% | 10.6% | 0.54% | 0.83% | 0.28% | 0.26% |
| Apr 2026 | 89% | 9.3% | 0.59% | 0.56% | 0.23% | 0.31% |
| May 2026 | 87.9% | 10.1% | 0.68% | 0.76% | 0.23% | 0.3% |
| Jun 2026 | 88.7% | 9.4% | 0.76% | 0.66% | 0.23% | 0.25% |
| Jul 2026 | 88.3% | 9.9% | 0.63% | 0.71% | 0.23% | 0.3% |
| Aug 2026 | 88.4% | 9.7% | 0.73% | 0.73% | 0.29% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kess Hair & Beauty and The Cutting Edge Hair Studio comparison changed over the last 12 months?
3 findings
- Kess Hair & Beauty was ahead of The Cutting Edge Hair Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kess Hair & Beauty’s estimated Share of Search among new plymouth hair salons in New Zealand moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 4.1K to 3.7K.
- Across the 11 months ending August 2026, The Cutting Edge Hair Studio’s estimated Share of Search among new plymouth hair salons in New Zealand moved from 0.22% to 0.16%, and its estimated monthly branded searches moved from 100 to 60.
How did search popularity change for New Zealand new plymouth hair salons in August 2026?
1 change

In August 2026, The Cutting Edge Hair Studio fell from 5th to 6th among new plymouth hair salons in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and The Cutting Edge Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kess Hair & Beauty
12 branded search terms
- kess hair
- kess hair & beauty
- kess hair & beauty palmerston north
- kess hair and beauty
- kess hair and beauty price list
- kess hair and beauty prices
- kess hair and beauty reviews
- kess hair beauty
- kess hair prices
- kess hair salon
- kess hair salon prices
- kess hairdressers
The Cutting Edge Hair Studio
2 branded search terms
- the cutting edge hair studio
- the cutting edge hair studio new plymouth

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