Brandwave

How popular isThe Cutting Edge Hair Studio in search?

In August 2026, there were an estimated 60 branded searches for The Cutting Edge Hair Studio in New Zealand which is down 40% over the last 11 months. The Cutting Edge Hair Studio holds 0.16% estimated Share of Search among New Zealand new plymouth hair salons and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Vivo Hair88.4%
  2. Kess Hair & Beauty9.7%
  3. Ash Hair & Beauty0.73%
  4. LOLA Hair Studio0.73%
  5. Be Ba Bo Hair Studio0.29%
  6. The Cutting Edge Hair Studio0.16%
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Which new plymouth hair salons compete with The Cutting Edge Hair Studio?

The Cutting Edge Hair Studio against new plymouth hair salons in New Zealand, by month

Share of Search by month for Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio. The figures are in the table below the chart.

View monthly share of search table
MonthVivo HairKess Hair & BeautyAsh Hair & BeautyLOLA Hair StudioBe Ba Bo Hair StudioThe Cutting Edge Hair Studio
Oct 202589.1%9.2%0.56%0.74%0.2%0.22%
Nov 202590.2%8.4%0.33%0.58%0.23%0.25%
Dec 202587.1%11.3%0.54%0.56%0.31%0.22%
Jan 202689.4%8.7%0.45%0.8%0.31%0.34%
Feb 202687.3%10.6%0.58%0.8%0.39%0.33%
Mar 202687.5%10.6%0.54%0.83%0.28%0.26%
Apr 202689%9.3%0.59%0.56%0.23%0.31%
May 202687.9%10.1%0.68%0.76%0.23%0.3%
Jun 202688.7%9.4%0.76%0.66%0.23%0.25%
Jul 202688.3%9.9%0.63%0.71%0.23%0.3%
Aug 202688.4%9.7%0.73%0.73%0.29%0.16%
Sep 2026——————

  1. 1.Vivo Hair

    88.4%

    held 1st · 33.8K estimated branded searches · -3.1% vs prior month · +0.1 points

  2. 2.Kess Hair & Beauty

    9.7%

    held 2nd · 3.7K estimated branded searches · -5.1% vs prior month · -0.2 points

  3. 3.Ash Hair & Beauty

    0.73%

    moved from 4th to 3rd · 280 estimated branded searches · +12% vs prior month · +0.1 points

  4. 4.LOLA Hair Studio

    0.73%

    moved from 3rd to 4th · 280 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Be Ba Bo Hair Studio

    0.29%

    moved from 6th to 5th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points

  6. 6.The Cutting Edge Hair Studio

    0.16%

    moved from 5th to 6th · 60 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between The Cutting Edge Hair Studio and its closest rivals

How has branded search demand for The Cutting Edge Hair Studio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Cutting Edge Hair Studio in New Zealand fell from 100 to 60.
  • Across the 11 months ending August 2026, The Cutting Edge Hair Studio fell from 5th to 6th among new plymouth hair salons in New Zealand.

How did search popularity change for New Zealand new plymouth hair salons in August 2026?

  1. In August 2026, Ash Hair & Beauty rose from 4th to 3rd among new plymouth hair salons in New Zealand.

  2. In August 2026, Be Ba Bo Hair Studio rose from 6th to 5th among new plymouth hair salons in New Zealand.

  3. In August 2026, LOLA Hair Studio fell from 3rd to 4th among new plymouth hair salons in New Zealand.

  4. In August 2026, The Cutting Edge Hair Studio fell from 5th to 6th among new plymouth hair salons in New Zealand.

  5. Estimated monthly branded searches for Vivo Hair in New Zealand fell 14.8% over 11 measured months, from 39.7K to 33.8K in August 2026.

How is The Cutting Edge Hair Studio measured?

Brandwave collects information about searches that people make online using The Cutting Edge Hair Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • the cutting edge hair studio
  • the cutting edge hair studio new plymouth

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How the Brand Demand Index is measured

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