Brandwave

How popular isKess Hair & Beauty?

In September 2026, people searched for Kess Hair & Beauty by name about 3,810 times in New Zealand, about the same as the previous year. These searches made up 10.2% of all New Zealand New Plymouth hair salon searches, placing Kess Hair & Beauty fourth out of nine salons. When we asked both ChatGPT and Google AI Overviews about New Plymouth hair salons, Kess Hair & Beauty did not appear in any of the answers.

Search and AI answers in September 2026

Kess Hair & Beauty is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. Ash Hair & BeautyShare of searches 23.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. LOLA Hair StudioShare of searches 22.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Vivo HairShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Kess Hair & BeautyShare of searches 10.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. The Cutting Edge Hair StudioShare of searches 8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kess Hair & Beauty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth hair salons compete with Kess Hair & Beauty?

Kess Hair & Beauty against New Plymouth hair salons in New Zealand, by month

Share of searches by month for Ash Hair & Beauty, LOLA Hair Studio, Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio, Be Ba Bo Hair Studio, Patterson's Salon, The Station Hair Company, Vibe Hair Dezine. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

  1. 1.Ash Hair & Beauty

    23.9%

    Held 1st. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.LOLA Hair Studio

    22.7%

    Held 2nd. 200 estimated branded searches, +25% vs prior month. Share +4.5 points.

  3. 3.Vivo Hair

    14.8%

    Held 3rd. 130 estimated branded searches, -13.3% vs prior month. Share -2.3 points.

  4. 4.Kess Hair & Beauty

    10.2%

    Moved from 6th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.3 points.

  5. 5.The Cutting Edge Hair Studio

    8%

    Moved from 7th to 5th. 70 estimated branded searches, +40% vs prior month. Share +2.3 points.

  6. 6.Be Ba Bo Hair Studio

    5.7%

    Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.

  7. 7.Patterson's Salon

    5.7%

    Moved from 5th to 7th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.

  8. 8.The Station Hair Company

    5.7%

    Moved from 9th to 8th. 50 estimated branded searches, +150% vs prior month. Share +3.4 points.

  9. 9.Vibe Hair Dezine

    3.4%

    Moved from 8th to 9th. 30 estimated branded searches, -25% vs prior month. Share -1.1 points.

Compare popularity between Kess Hair & Beauty and its closest rivals

Every comparison with Kess Hair & Beauty

17 comparisons

How has branded search demand for Kess Hair & Beauty changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kess Hair & Beauty in New Zealand held steady at 3.8K.
  • Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among New Plymouth hair salons in New Zealand decreased from 11.5% to 10.2%.
  • Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among New Plymouth hair salons in New Zealand peaked at 14.1% in July 2026 and was lowest at 8% in August 2026.

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

6 changes

  1. In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.

  2. In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

  3. In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.

  4. In September 2026, LOLA Hair Studio gained share of searches among New Plymouth hair salons in New Zealand, from 18.2% to 22.7%.

  5. In September 2026, Be Ba Bo Hair Studio lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

  6. In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

How are Kess Hair & Beauty’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kess hair
  • kess hair & beauty
  • kess hair and beauty
  • kess hair beauty
  • kess hair chartwell
  • kess hair salon
  • kess hairdressers

Do you work for Kess Hair & Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kess Hair & Beauty compete?

Kess Hair & Beauty is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair salon chains6th of 62.6%Show ranking
Palmerston North hair salons9th of 115.9%Show ranking
Hamilton hair salons6th of 62.9%Show ranking
New Plymouth hair salons4th of 910.2%Shown above
Creator with pink hair and a pink jacket

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