Brandwave

Kess Hair & Beauty vs Stephen Marr:Which is more popular?

In September 2026, Stephen Marr had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Stephen Marr had about 1,080 branded searches, while Kess Hair & Beauty had 590. Stephen Marr made up 4.8% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Kess Hair & Beauty appeared in two of the three answers and Stephen Marr in none.

Among hair salon chains in New Zealand in September 2026

Who do people search for more?

Stephen Marr, about 83% more searches than Kess Hair & Beauty

Stephen Marr 1.1K searchesKess Hair & Beauty 590 searches

Who does AI mention more?

Kess Hair & Beauty, mentioned in 2 of 3 answers, Stephen Marr in 0

Kess Hair & Beauty in 2 of 3Stephen Marr in 0 of 3

Who does AI recommend more?

Kess Hair & Beauty, the only one of the two named

Kess Hair & Beauty first in 2Stephen Marr never named

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Stephen Marr did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivo Hair1st
  2. Rodney Wayne2nd
  3. Just Cuts3rd
  4. Kess Hair & Beauty4th
  5. Servilles–
  6. Stephen Marr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hair salon chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kess Hair & Beauty or Stephen Marr more popular in search?

This chart shows how often people search Google for Kess Hair & Beauty and Stephen Marr by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in New Zealand.

Kess Hair & Beauty and Stephen Marr among hair salon chains in New Zealand, by month

Share of searches by month for Stephen Marr, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthRodney WayneJust CutsVivo HairServillesStephen MarrKess Hair & Beauty
Oct 202537%26.4%24.5%5.9%3.9%2.2%
Nov 202536%24.3%28.5%5.3%3.9%2.1%
Dec 202538.4%28.6%21.6%4.5%4.5%2.4%
Jan 202636.7%30.1%23%4.6%3.8%1.7%
Feb 202637%26.3%23.3%5.3%6%2.1%
Mar 202637.3%25%22.5%6.8%5.9%2.5%
Apr 202635.6%30%22.4%5.5%4.6%2%
May 202636.6%26.3%22.9%5.7%6%2.5%
Jun 202637.5%23.3%24.2%6.8%6.1%2.2%
Jul 202636.8%26.8%23.3%6%4.6%2.5%
Aug 202637.2%26.8%23.4%5.9%4.6%2.1%
Sep 202633%28.1%24.2%7.2%4.8%2.6%

How has the Kess Hair & Beauty and Stephen Marr comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hair salon chains in September 2026?

1 change

  1. In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and Stephen Marr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kess Hair & Beauty

1 branded search term

  • kess hair

Stephen Marr

6 branded search terms

  • stephen marr
  • stephen marr booking
  • stephen marr hair
  • stephen marr hairdresser
  • stephen marr stylists
  • stephenmarr

How the Brand Demand Index is measured

Other head-to-heads among hair salon chains

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