Be Ba Bo Hair Studio vs Kess Hair & Beauty:Which is more popular by branded search in New Zealand?
In August 2026, Kess Hair & Beauty had more branded searches than Be Ba Bo Hair Studio among new plymouth hair salons in New Zealand. Kess Hair & Beauty was estimated to have 3.7K branded searches compared to Be Ba Bo Hair Studio’s 110, and held a 9.7% Share of Search versus Be Ba Bo Hair Studio’s 0.29%.
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Which is more popular in search, Be Ba Bo Hair Studio or Kess Hair & Beauty?
Compare New Plymouth hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kess Hair & Beauty, Be Ba Bo Hair Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | Kess Hair & Beauty | Ash Hair & Beauty | LOLA Hair Studio | Be Ba Bo Hair Studio | The Cutting Edge Hair Studio |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 9.2% | 0.56% | 0.74% | 0.2% | 0.22% |
| Nov 2025 | 90.2% | 8.4% | 0.33% | 0.58% | 0.23% | 0.25% |
| Dec 2025 | 87.1% | 11.3% | 0.54% | 0.56% | 0.31% | 0.22% |
| Jan 2026 | 89.4% | 8.7% | 0.45% | 0.8% | 0.31% | 0.34% |
| Feb 2026 | 87.3% | 10.6% | 0.58% | 0.8% | 0.39% | 0.33% |
| Mar 2026 | 87.5% | 10.6% | 0.54% | 0.83% | 0.28% | 0.26% |
| Apr 2026 | 89% | 9.3% | 0.59% | 0.56% | 0.23% | 0.31% |
| May 2026 | 87.9% | 10.1% | 0.68% | 0.76% | 0.23% | 0.3% |
| Jun 2026 | 88.7% | 9.4% | 0.76% | 0.66% | 0.23% | 0.25% |
| Jul 2026 | 88.3% | 9.9% | 0.63% | 0.71% | 0.23% | 0.3% |
| Aug 2026 | 88.4% | 9.7% | 0.73% | 0.73% | 0.29% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Be Ba Bo Hair Studio and Kess Hair & Beauty comparison changed over the last 12 months?
3 findings
- Kess Hair & Beauty was ahead of Be Ba Bo Hair Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Be Ba Bo Hair Studio’s estimated Share of Search among new plymouth hair salons in New Zealand moved from 0.2% to 0.29%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Kess Hair & Beauty’s estimated Share of Search among new plymouth hair salons in New Zealand moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 4.1K to 3.7K.
How did search popularity change for New Zealand new plymouth hair salons in August 2026?
1 change

In August 2026, Be Ba Bo Hair Studio rose from 6th to 5th among new plymouth hair salons in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Be Ba Bo Hair Studio’s and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Be Ba Bo Hair Studio
1 branded search term
- be ba bo hair studio
Kess Hair & Beauty
12 branded search terms
- kess hair
- kess hair & beauty
- kess hair & beauty palmerston north
- kess hair and beauty
- kess hair and beauty price list
- kess hair and beauty prices
- kess hair and beauty reviews
- kess hair beauty
- kess hair prices
- kess hair salon
- kess hair salon prices
- kess hairdressers

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.