How popular isVibe Hair Dezine?
In September 2026, people searched for Vibe Hair Dezine by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 3.4% of all New Zealand New Plymouth hair salon searches, placing Vibe Hair Dezine ninth out of nine salons. When we asked both ChatGPT and Google AI Overviews about New Plymouth hair salons, Vibe Hair Dezine appeared in two of the three answers and was the third most recommended of the nine.
Vibe Hair Dezine is the ninth most searched of 9 competitors and the third most recommended in AI answers.
- Ash Hair & BeautyShare of searches 23.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
LOLA Hair StudioShare of searches 22.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Vivo HairShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Kess Hair & BeautyShare of searches 10.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Vibe Hair DezineShare of searches 3.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top New Plymouth hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. Vibe Hair Dezine is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patterson's Salon3 of 3Named in 3 of 3 ChatGPT answers
- The Station Hair Company3 of 3Named in 3 of 3 ChatGPT answers
- Vibe Hair Dezine2 of 3Named in 2 of 3 ChatGPT answers
- Ash Hair & Beauty1 of 3Named in 1 of 3 ChatGPT answers
- LOLA Hair Studio1 of 3Named in 1 of 3 ChatGPT answers
- Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
- Kess Hair & Beauty0 of 3Named in 0 of 3 ChatGPT answers
The Cutting Edge Hair Studio0 of 3Named in 0 of 3 ChatGPT answers
Be Ba Bo Hair Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best hair salons in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best hair salon in New Plymouth, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair cut new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which New Plymouth hair salons compete with Vibe Hair Dezine?
Share of searches by month for Ash Hair & Beauty, LOLA Hair Studio, Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio, Be Ba Bo Hair Studio, Patterson's Salon, The Station Hair Company, Vibe Hair Dezine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ash Hair & Beauty | LOLA Hair Studio | Vivo Hair | Kess Hair & Beauty | The Cutting Edge Hair Studio | Be Ba Bo Hair Studio | Patterson's Salon | The Station Hair Company | Vibe Hair Dezine |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 20.7% | 19.5% | 11.5% | 8% | 8% | 8% | 1.1% | 3.4% |
| Nov 2025 | 9.9% | 19.8% | 25.3% | 9.9% | 9.9% | 9.9% | 9.9% | 1.1% | 4.4% |
| Dec 2025 | 16.5% | 16.5% | 21.2% | 14.1% | 8.2% | 12.9% | 5.9% | 2.4% | 2.4% |
| Jan 2026 | 10.4% | 21.7% | 19.8% | 11.3% | 10.4% | 10.4% | 8.5% | 2.8% | 4.7% |
| Feb 2026 | 15.4% | 22% | 17.6% | 9.9% | 12.1% | 12.1% | 5.5% | 2.2% | 3.3% |
| Mar 2026 | 15.2% | 25% | 13% | 13% | 9.8% | 9.8% | 7.6% | 2.2% | 4.3% |
| Apr 2026 | 21.5% | 20.3% | 12.7% | 11.4% | 13.9% | 8.9% | 6.3% | 2.5% | 2.5% |
| May 2026 | 23.3% | 20% | 16.7% | 11.1% | 10% | 7.8% | 4.4% | 2.2% | 4.4% |
| Jun 2026 | 23.9% | 18.2% | 14.8% | 13.6% | 8% | 8% | 5.7% | 3.4% | 4.5% |
| Jul 2026 | 18.5% | 19.6% | 15.2% | 14.1% | 9.8% | 7.6% | 7.6% | 4.3% | 3.3% |
| Aug 2026 | 23.9% | 18.2% | 17% | 8% | 5.7% | 10.2% | 10.2% | 2.3% | 4.5% |
| Sep 2026 | 23.9% | 22.7% | 14.8% | 10.2% | 8% | 5.7% | 5.7% | 5.7% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.9% | 210 | 0% | 0 points | |
| 2, held 2nd | 22.7% | 200 | +25% | +4.5 points | |
| 3, held 3rd | 14.8% | 130 | -13.3% | -2.3 points | |
| 4, moved from 6th to 4th | 10.2% | 90 | +28.6% | +2.3 pointsmoved from 6th to 4th | |
| 5, moved from 7th to 5th | 8% | 70 | +40% | +2.3 pointsmoved from 7th to 5th | |
| 6, moved from 4th to 6th | 5.7% | 50 | -44.4% | -4.5 pointsmoved from 4th to 6th | |
| 7, moved from 5th to 7th | 5.7% | 50 | -44.4% | -4.5 pointsmoved from 5th to 7th | |
| 8, moved from 9th to 8th | 5.7% | 50 | +150% | +3.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.4% | 30 | -25% | -1.1 pointsmoved from 8th to 9th |
23.9%
Held 1st. 210 estimated branded searches, 0% vs prior month. Share 0 points.
22.7%
Held 2nd. 200 estimated branded searches, +25% vs prior month. Share +4.5 points.
14.8%
Held 3rd. 130 estimated branded searches, -13.3% vs prior month. Share -2.3 points.
10.2%
Moved from 6th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.3 points.
Moved from 7th to 5th. 70 estimated branded searches, +40% vs prior month. Share +2.3 points.
5.7%
Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.
5.7%
Moved from 5th to 7th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.
5.7%
Moved from 9th to 8th. 50 estimated branded searches, +150% vs prior month. Share +3.4 points.
3.4%
Moved from 8th to 9th. 30 estimated branded searches, -25% vs prior month. Share -1.1 points.
Compare popularity between Vibe Hair Dezine and its closest rivals
- Vibe Hair Dezine vs Kess Hair & Beauty: compare popularity
- Vibe Hair Dezine vs The Cutting Edge Hair Studio: compare popularity
- Vibe Hair Dezine vs Be Ba Bo Hair Studio: compare popularity
- Vibe Hair Dezine vs Patterson's Salon: compare popularity
- Vibe Hair Dezine vs The Station Hair Company: compare popularity
- Compare Vibe Hair Dezine with any brand
How has branded search demand for Vibe Hair Dezine changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vibe Hair Dezine in New Zealand fell from 50 to 40.
- Across the 12 months ending September 2026, Vibe Hair Dezine’s share of searches among New Plymouth hair salons in New Zealand peaked at 4.7% in January 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Vibe Hair Dezine fell from 8th to 9th among New Plymouth hair salons in New Zealand.
How did search popularity change for New Zealand New Plymouth hair salons in September 2026?
6 changes
In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.
In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.
In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.
In September 2026, LOLA Hair Studio gained share of searches among New Plymouth hair salons in New Zealand, from 18.2% to 22.7%.
In September 2026, Be Ba Bo Hair Studio lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.
In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.
How are Vibe Hair Dezine’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vibe Hair Dezine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vibe hair dezine
- vibe hair new plymouth
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Is Vibe Hair Dezine your brand?
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