Brandwave

Patterson's Salon vs Vibe Hair Dezine:Which is more popular?

In September 2026, Patterson's Salon had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. Patterson's Salon had about 50 branded searches, while Vibe Hair Dezine had 30. Patterson's Salon made up 5.7% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, Patterson's Salon appeared in all three answers and Vibe Hair Dezine in two. Patterson's Salon was mentioned before Vibe Hair Dezine in two out of three answers.

Among New Plymouth hair salons in New Zealand in September 2026

Who do people search for more?

Patterson's Salon, about 67% more searches than Vibe Hair Dezine

Patterson's Salon 50 searchesVibe Hair Dezine 30 searches

Who does AI mention more?

Patterson's Salon, mentioned in every answer we collected

Patterson's Salon in 3 of 3Vibe Hair Dezine in 2 of 3

Who does AI recommend more?

Patterson's Salon, named ahead of Vibe Hair Dezine in 2 of 3 answers

Patterson's Salon first in 2Vibe Hair Dezine first in 1

Follow Patterson's Salon vs Vibe Hair Dezine and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Patterson's Salon appeared in all three answers. Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. Patterson's Salon was listed before Vibe Hair Dezine in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Patterson's Salon or Vibe Hair Dezine more popular in search?

This chart shows how often people search Google for Patterson's Salon and Vibe Hair Dezine by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

Patterson's Salon and Vibe Hair Dezine among New Plymouth hair salons in New Zealand, by month

Share of searches by month for Patterson's Salon, Vibe Hair Dezine. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

How has the Patterson's Salon and Vibe Hair Dezine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

5 changes

  1. In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.

  2. In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

  3. In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.

  4. In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

  5. In September 2026, Vibe Hair Dezine lost share of searches among New Plymouth hair salons in New Zealand, from 4.5% to 3.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Patterson's Salon’s and Vibe Hair Dezine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Patterson's Salon

1 branded search term

  • pattersons hair

Vibe Hair Dezine

2 branded search terms

  • vibe hair dezine
  • vibe hair new plymouth

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free