Brandwave

How popular isPatterson's Salon?

In September 2026, people searched for Patterson's Salon by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 5.7% of all New Zealand New Plymouth hair salon searches, placing Patterson's Salon seventh out of nine salons. When we asked both ChatGPT and Google AI Overviews about New Plymouth hair salons, Patterson's Salon appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Patterson's Salon is the seventh most searched of 9 competitors and the second most recommended in AI answers.

  1. Ash Hair & BeautyShare of searches 23.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. LOLA Hair StudioShare of searches 22.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Vivo HairShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Kess Hair & BeautyShare of searches 10.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Patterson's SalonShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Patterson's Salon appeared in all three answers. Patterson's Salon is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth hair salons compete with Patterson's Salon?

Patterson's Salon against New Plymouth hair salons in New Zealand, by month

Share of searches by month for Ash Hair & Beauty, LOLA Hair Studio, Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio, Be Ba Bo Hair Studio, Patterson's Salon, The Station Hair Company, Vibe Hair Dezine. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

  1. 1.Ash Hair & Beauty

    23.9%

    Held 1st. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.LOLA Hair Studio

    22.7%

    Held 2nd. 200 estimated branded searches, +25% vs prior month. Share +4.5 points.

  3. 3.Vivo Hair

    14.8%

    Held 3rd. 130 estimated branded searches, -13.3% vs prior month. Share -2.3 points.

  4. 4.Kess Hair & Beauty

    10.2%

    Moved from 6th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.3 points.

  5. 5.The Cutting Edge Hair Studio

    8%

    Moved from 7th to 5th. 70 estimated branded searches, +40% vs prior month. Share +2.3 points.

  6. 6.Be Ba Bo Hair Studio

    5.7%

    Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.

  7. 7.Patterson's Salon

    5.7%

    Moved from 5th to 7th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.

  8. 8.The Station Hair Company

    5.7%

    Moved from 9th to 8th. 50 estimated branded searches, +150% vs prior month. Share +3.4 points.

  9. 9.Vibe Hair Dezine

    3.4%

    Moved from 8th to 9th. 30 estimated branded searches, -25% vs prior month. Share -1.1 points.

Compare popularity between Patterson's Salon and its closest rivals

Every comparison with Patterson's Salon

6 comparisons

How has branded search demand for Patterson's Salon changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Patterson's Salon in New Zealand fell from 90 to 70.
  • Across the 12 months ending September 2026, Patterson's Salon’s share of searches among New Plymouth hair salons in New Zealand decreased from 8% to 5.7%.
  • Across the 12 months ending September 2026, Patterson's Salon’s share of searches among New Plymouth hair salons in New Zealand peaked at 10.2% in August 2026 and was lowest at 4.4% in May 2026.
  • Across the 12 months ending September 2026, Patterson's Salon fell from 6th to 7th among New Plymouth hair salons in New Zealand.

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

6 changes

  1. In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.

  2. In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

  3. In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.

  4. In September 2026, LOLA Hair Studio gained share of searches among New Plymouth hair salons in New Zealand, from 18.2% to 22.7%.

  5. In September 2026, Be Ba Bo Hair Studio lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

  6. In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

How are Patterson's Salon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Patterson's Salon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pattersons hair

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How the Brand Demand Index is measured

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