Kess Hair & Beauty vs Patterson's Salon:Which is more popular?

Name: Kess Hair & Beauty vs Patterson's Salon: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kess Hair & Beauty had more branded searches than Patterson's Salon among New Plymouth hair salons in New Zealand. Kess Hair & Beauty had about 90 branded searches, while Patterson's Salon had 50. Kess Hair & Beauty made up 10.2% of all New Plymouth hair salon searches we track, and Patterson's Salon accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, Patterson's Salon appeared in all three answers and Kess Hair & Beauty in none.

Among New Plymouth hair salons in New Zealand in September 2026

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Patterson's Salon appeared in all three answers. Kess Hair & Beauty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Patterson's Salon	Named in 3 of 3 ChatGPT answers	3 of 3
The Station Hair Company	Named in 3 of 3 ChatGPT answers	3 of 3
Vibe Hair Dezine	Named in 2 of 3 ChatGPT answers	2 of 3
Ash Hair & Beauty	Named in 1 of 3 ChatGPT answers	1 of 3
LOLA Hair Studio	Named in 1 of 3 ChatGPT answers	1 of 3
Vivo Hair	Named in 0 of 3 ChatGPT answers	0 of 3
Kess Hair & Beauty	Named in 0 of 3 ChatGPT answers	0 of 3
The Cutting Edge Hair Studio	Named in 0 of 3 ChatGPT answers	0 of 3
Be Ba Bo Hair Studio	Named in 0 of 3 ChatGPT answers	0 of 3

Patterson's Salon3 of 3Named in 3 of 3 ChatGPT answers
The Station Hair Company3 of 3Named in 3 of 3 ChatGPT answers
Vibe Hair Dezine2 of 3Named in 2 of 3 ChatGPT answers
Ash Hair & Beauty1 of 3Named in 1 of 3 ChatGPT answers
LOLA Hair Studio1 of 3Named in 1 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
Kess Hair & Beauty0 of 3Named in 0 of 3 ChatGPT answers
The Cutting Edge Hair Studio0 of 3Named in 0 of 3 ChatGPT answers
Be Ba Bo Hair Studio0 of 3Named in 0 of 3 ChatGPT answers

See every answer about New Plymouth hair salons

3 answers

Asked ChatGPT
“Which hair salon should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best hair salons in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best hair salon in New Plymouth, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair cut new plymouth”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kess Hair & Beauty or Patterson's Salon more popular in search?

This chart shows how often people search Google for Kess Hair & Beauty and Patterson's Salon by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

Kess Hair & Beauty and Patterson's Salon among New Plymouth hair salons in New Zealand, by month

Month	Ash Hair & Beauty	LOLA Hair Studio	Vivo Hair	Kess Hair & Beauty	The Cutting Edge Hair Studio	Be Ba Bo Hair Studio	Patterson's Salon	The Station Hair Company	Vibe Hair Dezine
Oct 2025	19.5%	20.7%	19.5%	11.5%	8%	8%	8%	1.1%	3.4%
Nov 2025	9.9%	19.8%	25.3%	9.9%	9.9%	9.9%	9.9%	1.1%	4.4%
Dec 2025	16.5%	16.5%	21.2%	14.1%	8.2%	12.9%	5.9%	2.4%	2.4%
Jan 2026	10.4%	21.7%	19.8%	11.3%	10.4%	10.4%	8.5%	2.8%	4.7%
Feb 2026	15.4%	22%	17.6%	9.9%	12.1%	12.1%	5.5%	2.2%	3.3%
Mar 2026	15.2%	25%	13%	13%	9.8%	9.8%	7.6%	2.2%	4.3%
Apr 2026	21.5%	20.3%	12.7%	11.4%	13.9%	8.9%	6.3%	2.5%	2.5%
May 2026	23.3%	20%	16.7%	11.1%	10%	7.8%	4.4%	2.2%	4.4%
Jun 2026	23.9%	18.2%	14.8%	13.6%	8%	8%	5.7%	3.4%	4.5%
Jul 2026	18.5%	19.6%	15.2%	14.1%	9.8%	7.6%	7.6%	4.3%	3.3%
Aug 2026	23.9%	18.2%	17%	8%	5.7%	10.2%	10.2%	2.3%	4.5%
Sep 2026	23.9%	22.7%	14.8%	10.2%	8%	5.7%	5.7%	5.7%	3.4%

How has the Kess Hair & Beauty and Patterson's Salon comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Patterson's Salon took it in August 2026, Kess Hair & Beauty took it in September 2026.
Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among New Plymouth hair salons in New Zealand moved from 11.5% to 10.2%, and its estimated monthly branded searches moved from 100 to 90.
Across the 12 months ending September 2026, Patterson's Salon’s share of searches among New Plymouth hair salons in New Zealand moved from 8% to 5.7%, and its estimated monthly branded searches moved from 70 to 50.

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

3 changes

In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.
In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.
In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and Patterson's Salon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.