Brandwave

Ash Hair & Beauty vs Patterson's Salon:Which is more popular?

In September 2026, Ash Hair & Beauty had more branded searches than Patterson's Salon among New Plymouth hair salons in New Zealand. Ash Hair & Beauty had about 210 branded searches, while Patterson's Salon had 50. Ash Hair & Beauty made up 23.9% of all New Plymouth hair salon searches we track, and Patterson's Salon accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, Patterson's Salon appeared in all three answers and Ash Hair & Beauty in one. Patterson's Salon was mentioned before Ash Hair & Beauty in every answer.

Among New Plymouth hair salons in New Zealand in September 2026

Who do people search for more?

Ash Hair & Beauty, about 4 searches for every 1 for Patterson's Salon

Ash Hair & Beauty 210 searchesPatterson's Salon 50 searches

Who does AI mention more?

Patterson's Salon, mentioned in every answer we collected

Patterson's Salon in 3 of 3Ash Hair & Beauty in 1 of 3

Who does AI recommend more?

Patterson's Salon, named ahead of Ash Hair & Beauty in every answer

Patterson's Salon first in 3Ash Hair & Beauty never first

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Patterson's Salon appeared in all three answers. Ash Hair & Beauty was mentioned in one out of three: in one of the three ChatGPT answers. Patterson's Salon was listed before Ash Hair & Beauty in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ash Hair & Beauty or Patterson's Salon more popular in search?

This chart shows how often people search Google for Ash Hair & Beauty and Patterson's Salon by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

Ash Hair & Beauty and Patterson's Salon among New Plymouth hair salons in New Zealand, by month

Share of searches by month for Ash Hair & Beauty, Patterson's Salon. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

How has the Ash Hair & Beauty and Patterson's Salon comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

4 changes

  1. In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.

  2. In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.

  3. In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

  4. Estimated monthly branded searches for Ash Hair & Beauty in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ash Hair & Beauty’s and Patterson's Salon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ash Hair & Beauty

2 branded search terms

  • ash hair & beauty
  • ash hair and beauty

Patterson's Salon

1 branded search term

  • pattersons hair

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

Creator with pink hair and a pink jacket

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