Brandwave

Patterson's Salon vs The Station Hair Company:Which is more popular?

In September 2026, Patterson's Salon and The Station Hair Company were level in searches among New Plymouth hair salons in New Zealand, with an estimated 50 branded searches each, at 5.7% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, both Patterson's Salon and The Station Hair Company appeared in all three answers. The Station Hair Company was mentioned before Patterson's Salon in every answer.

Among New Plymouth hair salons in New Zealand in September 2026

Who do people search for more?

Patterson's Salon and The Station Hair Company are searched for about as often as each other.

Patterson's Salon 50 searchesThe Station Hair Company 50 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Patterson's Salon in 3 of 3The Station Hair Company in 3 of 3

Who does AI recommend more?

The Station Hair Company, named ahead of Patterson's Salon in every answer

The Station Hair Company first in 3Patterson's Salon never first

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Patterson's Salon and The Station Hair Company showed up in all three answers. The Station Hair Company was listed before Patterson's Salon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Patterson's Salon or The Station Hair Company more popular in search?

This chart shows how often people search Google for Patterson's Salon and The Station Hair Company by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

Patterson's Salon and The Station Hair Company among New Plymouth hair salons in New Zealand, by month

Share of searches by month for Patterson's Salon, The Station Hair Company. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

How has the Patterson's Salon and The Station Hair Company comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

4 changes

  1. In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.

  2. In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

  3. In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.

  4. In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Patterson's Salon’s and The Station Hair Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Patterson's Salon

1 branded search term

  • pattersons hair

The Station Hair Company

1 branded search term

  • the station hair

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

Creator with pink hair and a pink jacket

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