How popular isThe Station Hair Company?
In September 2026, people searched for The Station Hair Company by name about 90 times in New Zealand, a 125% increase from the previous year. These searches made up 5.7% of all New Zealand New Plymouth hair salon searches, placing The Station Hair Company eighth out of nine salons. When we asked both ChatGPT and Google AI Overviews about New Plymouth hair salons, The Station Hair Company appeared in all answers and was the most recommended of the nine.
The Station Hair Company is the eighth most searched of 9 competitors and the most recommended in AI answers.
- Ash Hair & BeautyShare of searches 23.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
LOLA Hair StudioShare of searches 22.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Vivo HairShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Kess Hair & BeautyShare of searches 10.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Station Hair CompanyShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top New Plymouth hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Station Hair Company appeared in all three answers. The Station Hair Company is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patterson's Salon3 of 3Named in 3 of 3 ChatGPT answers
- The Station Hair Company3 of 3Named in 3 of 3 ChatGPT answers
- Vibe Hair Dezine2 of 3Named in 2 of 3 ChatGPT answers
- Ash Hair & Beauty1 of 3Named in 1 of 3 ChatGPT answers
- LOLA Hair Studio1 of 3Named in 1 of 3 ChatGPT answers
- Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
- Kess Hair & Beauty0 of 3Named in 0 of 3 ChatGPT answers
The Cutting Edge Hair Studio0 of 3Named in 0 of 3 ChatGPT answers
Be Ba Bo Hair Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best hair salons in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best hair salon in New Plymouth, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair cut new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which New Plymouth hair salons compete with The Station Hair Company?
Share of searches by month for Ash Hair & Beauty, LOLA Hair Studio, Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio, Be Ba Bo Hair Studio, Patterson's Salon, The Station Hair Company, Vibe Hair Dezine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ash Hair & Beauty | LOLA Hair Studio | Vivo Hair | Kess Hair & Beauty | The Cutting Edge Hair Studio | Be Ba Bo Hair Studio | Patterson's Salon | The Station Hair Company | Vibe Hair Dezine |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 20.7% | 19.5% | 11.5% | 8% | 8% | 8% | 1.1% | 3.4% |
| Nov 2025 | 9.9% | 19.8% | 25.3% | 9.9% | 9.9% | 9.9% | 9.9% | 1.1% | 4.4% |
| Dec 2025 | 16.5% | 16.5% | 21.2% | 14.1% | 8.2% | 12.9% | 5.9% | 2.4% | 2.4% |
| Jan 2026 | 10.4% | 21.7% | 19.8% | 11.3% | 10.4% | 10.4% | 8.5% | 2.8% | 4.7% |
| Feb 2026 | 15.4% | 22% | 17.6% | 9.9% | 12.1% | 12.1% | 5.5% | 2.2% | 3.3% |
| Mar 2026 | 15.2% | 25% | 13% | 13% | 9.8% | 9.8% | 7.6% | 2.2% | 4.3% |
| Apr 2026 | 21.5% | 20.3% | 12.7% | 11.4% | 13.9% | 8.9% | 6.3% | 2.5% | 2.5% |
| May 2026 | 23.3% | 20% | 16.7% | 11.1% | 10% | 7.8% | 4.4% | 2.2% | 4.4% |
| Jun 2026 | 23.9% | 18.2% | 14.8% | 13.6% | 8% | 8% | 5.7% | 3.4% | 4.5% |
| Jul 2026 | 18.5% | 19.6% | 15.2% | 14.1% | 9.8% | 7.6% | 7.6% | 4.3% | 3.3% |
| Aug 2026 | 23.9% | 18.2% | 17% | 8% | 5.7% | 10.2% | 10.2% | 2.3% | 4.5% |
| Sep 2026 | 23.9% | 22.7% | 14.8% | 10.2% | 8% | 5.7% | 5.7% | 5.7% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.9% | 210 | 0% | 0 points | |
| 2, held 2nd | 22.7% | 200 | +25% | +4.5 points | |
| 3, held 3rd | 14.8% | 130 | -13.3% | -2.3 points | |
| 4, moved from 6th to 4th | 10.2% | 90 | +28.6% | +2.3 pointsmoved from 6th to 4th | |
| 5, moved from 7th to 5th | 8% | 70 | +40% | +2.3 pointsmoved from 7th to 5th | |
| 6, moved from 4th to 6th | 5.7% | 50 | -44.4% | -4.5 pointsmoved from 4th to 6th | |
| 7, moved from 5th to 7th | 5.7% | 50 | -44.4% | -4.5 pointsmoved from 5th to 7th | |
| 8, moved from 9th to 8th | 5.7% | 50 | +150% | +3.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.4% | 30 | -25% | -1.1 pointsmoved from 8th to 9th |
23.9%
Held 1st. 210 estimated branded searches, 0% vs prior month. Share 0 points.
22.7%
Held 2nd. 200 estimated branded searches, +25% vs prior month. Share +4.5 points.
14.8%
Held 3rd. 130 estimated branded searches, -13.3% vs prior month. Share -2.3 points.
10.2%
Moved from 6th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.3 points.
Moved from 7th to 5th. 70 estimated branded searches, +40% vs prior month. Share +2.3 points.
5.7%
Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.
5.7%
Moved from 5th to 7th. 50 estimated branded searches, -44.4% vs prior month. Share -4.5 points.
5.7%
Moved from 9th to 8th. 50 estimated branded searches, +150% vs prior month. Share +3.4 points.
3.4%
Moved from 8th to 9th. 30 estimated branded searches, -25% vs prior month. Share -1.1 points.
Compare popularity between The Station Hair Company and its closest rivals
- The Station Hair Company vs Kess Hair & Beauty: compare popularity
- The Station Hair Company vs The Cutting Edge Hair Studio: compare popularity
- The Station Hair Company vs Be Ba Bo Hair Studio: compare popularity
- The Station Hair Company vs Patterson's Salon: compare popularity
- The Station Hair Company vs Vibe Hair Dezine: compare popularity
- Compare The Station Hair Company with any brand
How has branded search demand for The Station Hair Company changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Station Hair Company in New Zealand rose from 40 to 90.
- Across the 12 months ending September 2026, The Station Hair Company’s share of searches among New Plymouth hair salons in New Zealand increased from 1.1% to 5.7%.
- Across the 12 months ending September 2026, The Station Hair Company’s share of searches among New Plymouth hair salons in New Zealand peaked at 5.7% in September 2026 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, The Station Hair Company rose from 9th to 8th among New Plymouth hair salons in New Zealand.
How did search popularity change for New Zealand New Plymouth hair salons in September 2026?
6 changes
In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.
In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.
In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.
In September 2026, LOLA Hair Studio gained share of searches among New Plymouth hair salons in New Zealand, from 18.2% to 22.7%.
In September 2026, Be Ba Bo Hair Studio lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.
In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.
How are The Station Hair Company’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Station Hair Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the station hair
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