Brandwave

The Station Hair Company vs Vibe Hair Dezine:Which is more popular?

In September 2026, The Station Hair Company had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. The Station Hair Company had about 50 branded searches, while Vibe Hair Dezine had 30. The Station Hair Company made up 5.7% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, The Station Hair Company appeared in all three answers and Vibe Hair Dezine in two. The Station Hair Company was mentioned before Vibe Hair Dezine in every answer.

Among New Plymouth hair salons in New Zealand in September 2026

Who do people search for more?

The Station Hair Company, about 67% more searches than Vibe Hair Dezine

The Station Hair Company 50 searchesVibe Hair Dezine 30 searches

Who does AI mention more?

The Station Hair Company, mentioned in every answer we collected

The Station Hair Company in 3 of 3Vibe Hair Dezine in 2 of 3

Who does AI recommend more?

The Station Hair Company, named ahead of Vibe Hair Dezine in every answer

The Station Hair Company first in 3Vibe Hair Dezine never first

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Station Hair Company appeared in all three answers. Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. The Station Hair Company was listed before Vibe Hair Dezine in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Station Hair Company or Vibe Hair Dezine more popular in search?

This chart shows how often people search Google for The Station Hair Company and Vibe Hair Dezine by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

The Station Hair Company and Vibe Hair Dezine among New Plymouth hair salons in New Zealand, by month

Share of searches by month for The Station Hair Company, Vibe Hair Dezine. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

How has the The Station Hair Company and Vibe Hair Dezine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

2 changes

  1. In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

  2. In September 2026, Vibe Hair Dezine lost share of searches among New Plymouth hair salons in New Zealand, from 4.5% to 3.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Station Hair Company’s and Vibe Hair Dezine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Station Hair Company

1 branded search term

  • the station hair

Vibe Hair Dezine

2 branded search terms

  • vibe hair dezine
  • vibe hair new plymouth

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

Creator with pink hair and a pink jacket

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