Kess Hair & Beauty vs The Station Hair Company:Which is more popular?

In September 2026, Kess Hair & Beauty had more branded searches than The Station Hair Company among New Plymouth hair salons in New Zealand. Kess Hair & Beauty had about 90 branded searches, while The Station Hair Company had 50. Kess Hair & Beauty made up 10.2% of all New Plymouth hair salon searches we track, and The Station Hair Company accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, The Station Hair Company appeared in all three answers and Kess Hair & Beauty in none.

Among New Plymouth hair salons in New Zealand in September 2026

Follow Kess Hair & Beauty vs The Station Hair Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Station Hair Company appeared in all three answers. Kess Hair & Beauty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Patterson's Salon	Named in 3 of 3 ChatGPT answers	3 of 3
The Station Hair Company	Named in 3 of 3 ChatGPT answers	3 of 3
Vibe Hair Dezine	Named in 2 of 3 ChatGPT answers	2 of 3
Ash Hair & Beauty	Named in 1 of 3 ChatGPT answers	1 of 3
LOLA Hair Studio	Named in 1 of 3 ChatGPT answers	1 of 3
Vivo Hair	Named in 0 of 3 ChatGPT answers	0 of 3
Kess Hair & Beauty	Named in 0 of 3 ChatGPT answers	0 of 3
The Cutting Edge Hair Studio	Named in 0 of 3 ChatGPT answers	0 of 3
Be Ba Bo Hair Studio	Named in 0 of 3 ChatGPT answers	0 of 3

Patterson's Salon3 of 3Named in 3 of 3 ChatGPT answers
The Station Hair Company3 of 3Named in 3 of 3 ChatGPT answers
Vibe Hair Dezine2 of 3Named in 2 of 3 ChatGPT answers
Ash Hair & Beauty1 of 3Named in 1 of 3 ChatGPT answers
LOLA Hair Studio1 of 3Named in 1 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
Kess Hair & Beauty0 of 3Named in 0 of 3 ChatGPT answers
The Cutting Edge Hair Studio0 of 3Named in 0 of 3 ChatGPT answers
Be Ba Bo Hair Studio0 of 3Named in 0 of 3 ChatGPT answers

See every answer about New Plymouth hair salons

3 answers

Asked ChatGPT
“Which hair salon should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best hair salons in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best hair salon in New Plymouth, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair cut new plymouth”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kess Hair & Beauty or The Station Hair Company more popular in search?

This chart shows how often people search Google for Kess Hair & Beauty and The Station Hair Company by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

Kess Hair & Beauty and The Station Hair Company among New Plymouth hair salons in New Zealand, by month

Month	Ash Hair & Beauty	LOLA Hair Studio	Vivo Hair	Kess Hair & Beauty	The Cutting Edge Hair Studio	Be Ba Bo Hair Studio	Patterson's Salon	The Station Hair Company	Vibe Hair Dezine
Oct 2025	19.5%	20.7%	19.5%	11.5%	8%	8%	8%	1.1%	3.4%
Nov 2025	9.9%	19.8%	25.3%	9.9%	9.9%	9.9%	9.9%	1.1%	4.4%
Dec 2025	16.5%	16.5%	21.2%	14.1%	8.2%	12.9%	5.9%	2.4%	2.4%
Jan 2026	10.4%	21.7%	19.8%	11.3%	10.4%	10.4%	8.5%	2.8%	4.7%
Feb 2026	15.4%	22%	17.6%	9.9%	12.1%	12.1%	5.5%	2.2%	3.3%
Mar 2026	15.2%	25%	13%	13%	9.8%	9.8%	7.6%	2.2%	4.3%
Apr 2026	21.5%	20.3%	12.7%	11.4%	13.9%	8.9%	6.3%	2.5%	2.5%
May 2026	23.3%	20%	16.7%	11.1%	10%	7.8%	4.4%	2.2%	4.4%
Jun 2026	23.9%	18.2%	14.8%	13.6%	8%	8%	5.7%	3.4%	4.5%
Jul 2026	18.5%	19.6%	15.2%	14.1%	9.8%	7.6%	7.6%	4.3%	3.3%
Aug 2026	23.9%	18.2%	17%	8%	5.7%	10.2%	10.2%	2.3%	4.5%
Sep 2026	23.9%	22.7%	14.8%	10.2%	8%	5.7%	5.7%	5.7%	3.4%

How has the Kess Hair & Beauty and The Station Hair Company comparison changed over the last 12 months?

3 findings

Kess Hair & Beauty was ahead of The Station Hair Company in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among New Plymouth hair salons in New Zealand moved from 11.5% to 10.2%, and its estimated monthly branded searches moved from 100 to 90.
Across the 12 months ending September 2026, The Station Hair Company’s share of searches among New Plymouth hair salons in New Zealand moved from 1.1% to 5.7%, and its estimated monthly branded searches moved from 10 to 50.

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

2 changes

In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.
In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and The Station Hair Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.