Brandwave

The Cutting Edge Hair Studio vs Vibe Hair Dezine:Which is more popular?

In September 2026, The Cutting Edge Hair Studio had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. The Cutting Edge Hair Studio had about 70 branded searches, while Vibe Hair Dezine had 30. The Cutting Edge Hair Studio made up 8% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, Vibe Hair Dezine appeared in two of the three answers and The Cutting Edge Hair Studio in none.

Among New Plymouth hair salons in New Zealand in September 2026

Who do people search for more?

The Cutting Edge Hair Studio, about 2 searches for every 1 for Vibe Hair Dezine

The Cutting Edge Hair Studio 70 searchesVibe Hair Dezine 30 searches

Who does AI mention more?

Vibe Hair Dezine, mentioned in 2 of 3 answers, The Cutting Edge Hair Studio in 0

Vibe Hair Dezine in 2 of 3The Cutting Edge Hair Studio in 0 of 3

Who does AI recommend more?

Vibe Hair Dezine, the only one of the two named

Vibe Hair Dezine first in 2The Cutting Edge Hair Studio never named

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. The Cutting Edge Hair Studio did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. Ash Hair & Beauty4th
  5. LOLA Hair Studio5th
  6. Vivo Hair–
  7. Kess Hair & Beauty–
  8. The Cutting Edge Hair Studio–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Cutting Edge Hair Studio or Vibe Hair Dezine more popular in search?

This chart shows how often people search Google for The Cutting Edge Hair Studio and Vibe Hair Dezine by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

The Cutting Edge Hair Studio and Vibe Hair Dezine among New Plymouth hair salons in New Zealand, by month

Share of searches by month for The Cutting Edge Hair Studio, Vibe Hair Dezine. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairKess Hair & BeautyThe Cutting Edge Hair StudioBe Ba Bo Hair StudioPatterson's SalonThe Station Hair CompanyVibe Hair Dezine
Oct 202519.5%20.7%19.5%11.5%8%8%8%1.1%3.4%
Nov 20259.9%19.8%25.3%9.9%9.9%9.9%9.9%1.1%4.4%
Dec 202516.5%16.5%21.2%14.1%8.2%12.9%5.9%2.4%2.4%
Jan 202610.4%21.7%19.8%11.3%10.4%10.4%8.5%2.8%4.7%
Feb 202615.4%22%17.6%9.9%12.1%12.1%5.5%2.2%3.3%
Mar 202615.2%25%13%13%9.8%9.8%7.6%2.2%4.3%
Apr 202621.5%20.3%12.7%11.4%13.9%8.9%6.3%2.5%2.5%
May 202623.3%20%16.7%11.1%10%7.8%4.4%2.2%4.4%
Jun 202623.9%18.2%14.8%13.6%8%8%5.7%3.4%4.5%
Jul 202618.5%19.6%15.2%14.1%9.8%7.6%7.6%4.3%3.3%
Aug 202623.9%18.2%17%8%5.7%10.2%10.2%2.3%4.5%
Sep 202623.9%22.7%14.8%10.2%8%5.7%5.7%5.7%3.4%

How has the The Cutting Edge Hair Studio and Vibe Hair Dezine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

3 changes
  1. In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches.

  2. In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.

  3. In September 2026, Vibe Hair Dezine lost share of searches among New Plymouth hair salons in New Zealand, from 4.5% to 3.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Cutting Edge Hair Studio’s and Vibe Hair Dezine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Cutting Edge Hair Studio

1 branded search term

  • the cutting edge hair studio

Vibe Hair Dezine

2 branded search terms

  • vibe hair dezine
  • vibe hair new plymouth

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

Creator with pink hair and a pink jacket

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