Ash Hair & Beauty vs Kess Hair & Beauty:Which is more popular by branded search in New Zealand?
In August 2026, Kess Hair & Beauty had more branded searches than Ash Hair & Beauty among new plymouth hair salons in New Zealand. Kess Hair & Beauty was estimated to have 3.7K branded searches compared to Ash Hair & Beauty’s 280, and held a 9.7% Share of Search versus Ash Hair & Beauty’s 0.73%.
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Which is more popular in search, Ash Hair & Beauty or Kess Hair & Beauty?
Compare New Plymouth hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kess Hair & Beauty, Ash Hair & Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | Kess Hair & Beauty | Ash Hair & Beauty | LOLA Hair Studio | Be Ba Bo Hair Studio | The Cutting Edge Hair Studio |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 9.2% | 0.56% | 0.74% | 0.2% | 0.22% |
| Nov 2025 | 90.2% | 8.4% | 0.33% | 0.58% | 0.23% | 0.25% |
| Dec 2025 | 87.1% | 11.3% | 0.54% | 0.56% | 0.31% | 0.22% |
| Jan 2026 | 89.4% | 8.7% | 0.45% | 0.8% | 0.31% | 0.34% |
| Feb 2026 | 87.3% | 10.6% | 0.58% | 0.8% | 0.39% | 0.33% |
| Mar 2026 | 87.5% | 10.6% | 0.54% | 0.83% | 0.28% | 0.26% |
| Apr 2026 | 89% | 9.3% | 0.59% | 0.56% | 0.23% | 0.31% |
| May 2026 | 87.9% | 10.1% | 0.68% | 0.76% | 0.23% | 0.3% |
| Jun 2026 | 88.7% | 9.4% | 0.76% | 0.66% | 0.23% | 0.25% |
| Jul 2026 | 88.3% | 9.9% | 0.63% | 0.71% | 0.23% | 0.3% |
| Aug 2026 | 88.4% | 9.7% | 0.73% | 0.73% | 0.29% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ash Hair & Beauty and Kess Hair & Beauty comparison changed over the last 12 months?
3 findings
- Kess Hair & Beauty was ahead of Ash Hair & Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ash Hair & Beauty’s estimated Share of Search among new plymouth hair salons in New Zealand moved from 0.56% to 0.73%, and its estimated monthly branded searches moved from 250 to 280.
- Across the 11 months ending August 2026, Kess Hair & Beauty’s estimated Share of Search among new plymouth hair salons in New Zealand moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 4.1K to 3.7K.
How did search popularity change for New Zealand new plymouth hair salons in August 2026?
1 change
In August 2026, Ash Hair & Beauty rose from 4th to 3rd among new plymouth hair salons in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Ash Hair & Beauty’s and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ash Hair & Beauty
3 branded search terms
- ash hair & beauty
- ash hair & beauty new plymouth
- ash hair and beauty
Kess Hair & Beauty
12 branded search terms
- kess hair
- kess hair & beauty
- kess hair & beauty palmerston north
- kess hair and beauty
- kess hair and beauty price list
- kess hair and beauty prices
- kess hair and beauty reviews
- kess hair beauty
- kess hair prices
- kess hair salon
- kess hair salon prices
- kess hairdressers

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.