Brandwave

Kess Hair & Beauty vs The Hair Company:Which is more popular?

In September 2026, The Hair Company had more branded searches than Kess Hair & Beauty among Palmerston North hair salons in New Zealand. The Hair Company had about 410 branded searches, while Kess Hair & Beauty had 110. The Hair Company made up 22.2% of all Palmerston North hair salon searches we track, and Kess Hair & Beauty accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, The Hair Company appeared in two of the four answers and Kess Hair & Beauty in none.

Among Palmerston North hair salons in New Zealand in September 2026

Who do people search for more?

The Hair Company, about 4 searches for every 1 for Kess Hair & Beauty

The Hair Company 410 searchesKess Hair & Beauty 110 searches

Who does AI mention more?

The Hair Company, mentioned in 2 of 4 answers, Kess Hair & Beauty in 0

The Hair Company in 2 of 4Kess Hair & Beauty in 0 of 4

Who does AI recommend more?

The Hair Company, the only one of the two named

The Hair Company first in 2Kess Hair & Beauty never named

Follow Kess Hair & Beauty vs The Hair Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Palmerston North hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Hair Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kess Hair & Beauty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alchemy & I1st
  2. NV Hair Design2nd
  3. Sphere Hair3rd
  4. Blush Hair Boutique4th
  5. The Right Cut5th
  6. Bijonei Hair Design6th
  7. The Hair Company7th
  8. Veronica Jayne–
  9. Vivo Hair–
  10. Kess Hair & Beauty–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about Palmerston North hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kess Hair & Beauty or The Hair Company more popular in search?

This chart shows how often people search Google for Kess Hair & Beauty and The Hair Company by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.

Kess Hair & Beauty and The Hair Company among Palmerston North hair salons in New Zealand, by month

Share of searches by month for The Hair Company, Kess Hair & Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Hair CompanyAlchemy & IThe Right CutNV Hair DesignVeronica JayneSphere HairVivo HairBijonei Hair DesignKess Hair & BeautyBlush Hair BoutiqueSphere Hair Salon
Oct 202513.9%12.2%22.2%11.7%6.1%7.8%10%6.1%7.8%1.7%0.56%
Nov 202516%13.9%20.6%8.8%7.2%5.7%12.4%6.2%7.7%1%0.52%
Dec 202515%10.4%23.1%8.1%5.8%5.8%11%6.9%12.7%0.58%0.58%
Jan 202614.9%10.6%19.2%12.5%4.8%7.2%12%5.8%10.1%2.4%0.48%
Feb 202617.1%12.2%18.2%11.6%5.5%5.5%11%7.2%9.4%1.7%0.55%
Mar 202615.1%13.2%16.1%12.7%6.8%9.8%10.2%6.8%7.3%1.5%0.49%
Apr 202614.8%10.8%18.8%14.8%6.8%6.8%9.7%8%8%1.1%0.57%
May 202613.7%12.1%17.4%13.7%7.4%8.4%7.4%11.6%6.3%1.6%0.53%
Jun 202616.6%12.3%17.6%11.2%9.6%9.6%10.7%4.8%4.8%2.1%0.53%
Jul 202619%12.6%15.5%14.9%6.9%8.6%7.5%6.9%5.7%1.7%0.57%
Aug 202616.4%9.5%17.5%13.8%7.4%11.6%9%6.3%5.8%2.1%0.53%
Sep 202622.2%14.6%14.6%9.2%8.6%8.1%8.1%6.5%5.9%1.6%0.54%

How has the Kess Hair & Beauty and The Hair Company comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North hair salons in September 2026?

2 changes

  1. In September 2026, The Hair Company overtook The Right Cut to become the leader among Palmerston North hair salons in New Zealand, with 22.2% of the searches.

  2. Kess Hair & Beauty’s share of searches among Palmerston North hair salons in New Zealand has gained ground for 3 months in a row, from 4.8% to 5.9% in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and The Hair Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kess Hair & Beauty

6 branded search terms

  • kess hair
  • kess hair & beauty
  • kess hair and beauty
  • kess hair beauty
  • kess hair salon
  • kess hairdressers

The Hair Company

2 branded search terms

  • the hair company
  • the hair company palmerston north

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North hair salons

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free